Coquette Debuts Penthouse and ZAKK Racks

CAMBRIDGE, Ontario — Marcus Horea, vice president of marketing at Coquette International, unveiled the company's new racking initiative designed to help retailers better merchandise Coquette products.

Launched earlier this month during the International Lingerie Show, the lingerie company's new racking initiative offers free display racks to customers who purchase a designated number of styles from either the Penthouse collection or the ZAKK range.

"Our new racking initiative was developed to help our customers better merchandise our products," Horea said. "In doing this, we are able to provide more than just a product. We're able to help our customers present our products beautifully and help their stores look their best."

Coquette's new racking initiative requires retailers to purchase a designated number of styles from either collection to receive the complimentary boutique rack and customized sign. In addition to the rack, customers who purchase the designated number of styles will also enjoy discounts. The company is offering 20 percent off the Penthouse collection and 10 percent off ZAKK products.

With 16 pegs on each side, the Penthouse rack holds 192 styles. Coquette customers who purchase 192 styles, that is six styles for each peg, will enjoy a complimentary Penthouse rack with a customized sign designed specifically for each customer. The approximate value for 192 pieces is $1,800, less the 20 percent discount.

With 30 pegs on each side, the ZAKK Rack holds 180 styles. Coquette customers who purchase 180 styles, that is three styles for each peg, will enjoy a complimentary ZAKK rack with a customized sign designed specifically for each customer. The approximate value for 180 pieces is $1,200, less the 10 percent discount.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More