New Fleshbot CEO Lux Alptraum Profiled on Salon

SAN FRANCISCO — New Fleshbot.com chief Lux Alptraum was the subject of a Salon profile on the emerging breed of female porn CEOs.

The gossip and news website said Alptraum, a young, Ivy-educated, queer woman is an example of how the power structure is shifting away from the typical middle aged, male dominated executives toward Internet savvy women with a more progressive outlook on sexuality.

Salon pointed out that women are now in high-ranking positions in adult web and video companies including Pink Visual, Digital Playground, Wicked Pictures and more.

It was also pointed out that the Internet has democratized online porn by easing production barriers, and reacting to demands for more alt and niche interests — all of which has contributed to Fleshbot’s success.

“I’m someone who’s kind of a Web native and who comes from a sex positive background of not necessarily embracing the dominant narrative of what’s sexy. I’m kind of like the embodiment of what the Internet has done to porn,” Alptraum told Salon.

The long-time editor of the site got the reigns of the company just this month after some last-minute sales wrangling, and has already begun making changes including switching to a WordPress platform for easier ad placement.

Salon’s profile pointed out Alptraum’s editorial career that included involvement with the amateur and “nerd girl” online porn scene while at Columbia University, doing some cam modeling, and starting her own sites including The Strange Girl and later, Boinkology.

Alptraum told Salon that Gawker decided to jettison Fleshbot because as a porn site it required “special attention” and it couldn’t justify the time needed to deal with the headaches that came with operating an adult site — especially from advertisers who felt they were being associated with porn.

As part of a growing number of female porn bosses, Alptraum is now in good company that includes Pink Visual CEO Allison Vivas.

Pink Visual’s Quentin Boyer, emphasized the change in the “porn executive demographic” and said it began in the late ’90s, when Internet companies started its push into the porn industry.

“In my view, Lux is part of the wave of new talent that has arrived in the adult entertainment industry as a direct result of the industry’s ‘webification,’ if you will,” Boyer said.

Alptraum maintained that Fleshbot has a “feminist and respectful ethos,” and never treats performers in a degrading way.  That coupled with its presentation of both straight and gay content, side-by-side gives it a distinct marketing advantage.

“They [Fleshbot] have tapped into a unique niche within the adult media and publishing world. They’ve been able to dip their toes a little bit into both worlds,” Dan Miller, XBIZ executive managing editor told Salon.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

ImLive Launches Revamped Member Loyalty Program

Cam platform ImLive has revamped its member loyalty program.

GoFundMe Set Up for Danny Ferretti's Medical Expenses

A GoFundMe campaign has been set up for Fangear founder Danny Ferretti, who requires extensive lung surgery.

Byborg Acquires Cuties AI

Byborg Enterprises has acquired adult artificial intelligence startup Cuties AI.

Irish Government Releases Report on Sex Work Decriminalization Legislation

The Irish government has released a report reviewing a 2017 law that decriminalized sex work across the country.

Texas Bill Would Require Age Verification for Online Sex Toy Sales

A new bill in the Texas state legislature would require online retailers to implement age verification of purchasers before selling “obscene devices” to anyone in that state.

New York Assemblyman Proposes Banning the Term 'Sex Work'

Republican New York Assembly Member Brian Maher has introduced a bill to prohibit the use of the term "sex work" in government documents.

Show More