RockHard Weekend, Forgiven Promise Major Presence at Upcoming Events

ATLANTA — This year RockHard Weekend and Forgiven Alcohol Metabolizer are joining forces to blanket the country’s motorcycle rallies and music festivals with current plans to participate in almost 20 events within a six-month period and new events being added.

RockHard Weekend and Forgiven’s partnership kicks off next month at Daytona Bike Week, and will include at least a dozen motorcycle rallies, including Sturgis Motorcycle Rally, which each draw in half a million people every year, the company said. Some of the other confirmed rallies are Leesburg Bike Fest, Panama City Bike Week, Myrtle Beach Bike Week, Republic of Texas Rally and Laconia Bike Week.

In addition, the companies have announced plans to be at several music festivals, including Country Jam, Country USA, RockFest, MoonDance Jam and WE Fest.

“These festivals also draw huge crowds year after year with top national performers from past and present like Rid Rock, Charlie Daniels Band, Heart, Keith Urban, Brad Paisley, Poison, Alabama, and Def Leppard,” the company said.

At each event, RockHard Weekend and Forgiven will have tents, displays, models, signage and free giveaways like samples and branded apparel. Product will be available for sale at tents throughout the event, and from members of the street team who will be scattered throughout the crowds for ultimate brand penetration, the company said.

“These events are about supporting our customers’ passions and connecting with them on that personal level,” says Joshua Maurice, president of RH Laboratories, the company that distributes both products. “RockHard and Forgiven are lifestyle brands that promote fun and excitement, so this is a way to join our customers when they’re doing what they love most.”

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More