Mobile Searches Mostly for Porn, Google Study Says

MONTREAL — Google on Wednesday will release a new study that concludes that Google Internet search requests through cellphones are mostly to find porn.

Those requests, the Mountain View, Calif., search engine said, are at a rate twice what Google encounters from conventional Internet users.

Nearly one in five of Google mobile searches are for words associated with adult entertainment, according to a study to be presented at the CHI 2006 conference in Montreal.

In the study, researchers cite how the percentages of porn searches was once just as high for the conventional Internet but have decreased steadily as the medium matured.

“At present we may simply be observing the types of queries that are flavored in the early stages of adoption of new technology mediums,” researchers said in the report.

Google researchers said porn represented a higher percentage of inquiries than the general interest entertainment, telecom, local services and games, which rounds out the five top Google wireless search topics.

The Google study also contains several other interesting findings: the number of characters and words used in a typical Google cellphone search query is nearly the same as those done from personal computers or personal digital assistants and that it takes about one minute, on average, to enter a search term and get results.

Google researchers will further discuss their findings at CHI, which focuses on human-computer interaction.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Summit Event Schedule Announced

Free Speech Coalition (FSC) has revealed its slate of networking events and symposiums for its annual summit, set for January 15 during XBIZ 2026.

Pornhub Releases 2025 'Year in Review' Report

Pornhub has released its “Year in Review Insights” report for 2025, the 12th edition of the site’s annual statistics, data analysis, and infographic initiative.

Washington AV Bill Jumps on 'Health Warning' Bandwagon

A new age verification bill in the Washington state legislature would require adult sites to post notices warning users of alleged health risks, despite a previous federal court ruling against such requirements.

BranditScan Launches '25 Days of Christmas' Promo

BranditScan has launched its 25 Days of Christmas promotion.

MelRose Michaels Named Host of Online Industry Edition of XBIZ Honors

Performer and entrepreneur MelRose Michaels will MC the online industry edition of the 2026 XBIZ Honors, set for Wednesday, Jan. 14, at the Kimpton Everly Hotel in Hollywood.

Irish Regulator: EU States to Ramp Up AV Enforcement for Smaller Sites

A representative of Irish media regulator Coimisiún na Meán told legislators that Ireland and other EU states are preparing to expand enforcement of age verification regulations to include smaller adult sites, British newspaper The Times is reporting.

Sansyl Group Acquires Blue Donkey Media

Sansyl Group, parent company of AdultPrime Network, has acquired Blue Donkey Media B.V., owner of Dutch adult site Meiden van Holland, among several other erotic websites and television channels.

Pineapple Support to Hold Mental Health Summit

The annual Pineapple Support Mental Health Summit is taking place Dec. 15-17.

Ofcom Fines AVS Group $1.3 Million for AV Noncompliance

U.K. media regulator Ofcom on Wednesday imposed a penalty of one million pounds, or approximately $1.3 million, on AVS Group Ltd. after an investigation concluded that the company had failed to implement robust age checks on 18 adult websites.

Updated: Aylo to Help Test EU Age Verification App

Pornhub parent company Aylo plans to participate in the European Commission’s pilot program for its “white label” age verification app, a spokesperson for the company has confirmed.

Show More