BARCELONA — ExoClickMobile.com, the mobile division of ad network ExoClick, has announced it is now offering its clients the re-direction option for their mobile traffic.
The company said that the new feature allows advanced targeting options such as country, mobile device and mobile carrier.
Also, publishers can set a "return URL" so no traffic is lost in case there is no advertiser available for certain countries, according to the company.
"This is just the beginning for us, we are planning to release many new features in the coming months, specifically designed for the mobile market," ExoClick's CEO said. "This is an exciting market and the positive feedback from our customers is really pushing us forward."
The company said this latest feature came directly from requests of publishers and traffickers who were looking to monetize their mobile traffic at the maximum price per country, without having to develop specific products, mobile sites, or complex algorithms.
The company said the new redirection feature has an easy setup. Site owners can either use their own mobile detection script or use the PHP script that Exoclick provides.
For more information, visit ExoClick.com.