IsAnyoneUp.com 'Identity Porn' Founder Featured in Forbes, Village Voice

LOS ANGELES — IsAnyoneUp.com founder Hunter Moore may be the most hated man on the web, but his infamy is paying off.

The Internet entrepreneur whose "Pure Evil" site posts a host of anonymous nudes, revenge sex photos and just about any other type of sexual amateur sex shot submitted usually alongside a Facebook or Twitter profile, has become a media darling of sorts with interviews in The Village Voice and even Forbes.

The photos are usually accompanied by some personal info and ends with an animated GIF either ripping the person or lampooning some possible sex act. There are also “reader” comments that can be downright brutal.

Some describe Moore’s site, or blog, as “identity porn,” that include photos of hungry social networking traffic seekers like porn stars, celebrities (a recent American Idol finalist), wannabe stars, as well as unsuspecting everyday folk who just want some notoriety or simply took nude pictures that landed on the web.

Moore told the Village Voice, ““People will do anything for the extra couple followers on Twitter.”

According to Forbes, Moore is earning nearly $13,000 a month from his site — not a huge amount by porn site standards — but an increase from $8,000 only last summer, and on target to be a monster because of a slew of media attention.

He’s also become a sought after DJ and making party appearances around the country, despite the fact that he’s a marked man by many who have lost jobs or have had ruined relationships because of the photos posted on his site.

Moore himself reportedly has 35,000 Twitter followers and his website more than 91,000. The site ranges from about 150,000 to 240,000 unique visitors a day according to Moore. Traffic watcher Compete.com logged it about 188,000 last January. 

But he doesn’t apologize for the controversy and is personally untouched by a lot of the angst he causes pointing to his own tough times growing up and having been picked on, and “jumped all of the time.”

He’s been stabbed with a pen, his site has been banned by Facebook, hackers, including Anonymous, have him in their sites, and his life is regularly threatened.

Moore told the Voice, “I’m gonna sound like the most evil motherfucker — let’s be real for a second: If somebody killed themselves over [being on the site]? Do you know how much money I’d make? At the end of the day, I do not want anybody to hurt themselves. But if they do? Thank you for the money.

“The more traffic I’d have that day, I’m going to get paid for. So if someone fucking killed themselves? Do you know how much hate I’d get? All the Googling, all the redirects, all, like, the press”—here he sounds like he’s stifling a yawn; it is morning—”I’d get paid for, for that day. And whatever.” 

IsAnyoneUp got noticed early in 2011 when Moore posted nude shots of some mid-level rock and punk stars when the site had only 7,000 Twitter followers. But he admitted he was scared when some record companies threatened lawsuits.

Now, after realizing he’s for the most part shielded by laws protecting him because he isn’t legally responsible for user-submitted content, nor copyright violations, except for having to honor Digital Millennium Copyright Act (DMCA) take-down notices, he’s going full throttle.

But Moore is careful about photos of underage content. He said he compares an image's embedded EXIF data that includes a file-creation date, and cross-references that timeline with the person’s dates of birth. He also told the Voice, "We Google everything about everybody before we put them up. My uncle is a cop, so I can check how old everybody is and their records and shit."

If Moore’s rising celebrity and meteoric website are any indication, the “dark side” of the Internet is alive and well. As one of his fangirls recently tweeted, "One day I'm going to have Hunter Moore tattooed on my stomach with an arrow pointing down that says 'God.'"

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More