Adam & Eve Expands Franchising to California

LOS ANGELES — Founded in 1970 as America’s first adult-oriented mail-order catalog, Adam & Eve, now one of the industry’s leading retailers, is seeking to expand its franchise base into California. Entrepreneurs will now be able to own and manage a retail store under the Adam & Eve brand.

“After numerous requests, we are pleased to provide Adam & Eve franchising opportunities in California,” Bob Christian, president of Adam & Eve Franchise Corp. said. “Over the past six years, we have created Adam & Eve stores in North Carolina; in Raleigh, Durham, Charlotte, Winston-Salem and Greensboro. We’ve also sold franchises in North Carolina, Florida and Massachusetts.”

Qualified franchisees can purchase single or multiple store developments.

“We have learned what works – what the public wants out of a romance-enhancement retail store. And now we are bringing that information to California.”

Adam & Eve’s retail management team will assist the franchisees with tools they need to run a successful adult business its website says. They include determining store location, legal issues, so that local zoning laws and ordinances are adhered to, and assisting with store layout and design.

Additionally, the North Carolina-based Adam & Eve training staff will educate the owner and employees about the different types of products in the store’s inventory. In-store talent appearances also will be scheduled.

“Adam & Eve is here for franchisees every step of the way,” Marcus Goswick, Adam & Eve’s operations manager said. “Our goal is to bring the history and experience of 36 years as America’s top adult catalog company to every town in the U.S.”

In addition to its retail stores Adam & Eve continues to operate its mail-order business and maintains a strong online retail presence.

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Besharam CEO Raj Armani Featured in Cosmopolitan Inda Magazine Brand Showcase

Raj Armani, co-founder and CEO of Indian pleasure brand Besharam, was recently featured in a full-page brand showcase advertorial in Cosmopolitan India Magazine.

Aneros Rolls Out Media Platform for Retailers, Industry Partners

Aneros has launched its new Aneros Media Website, a digital platform to centralize the company's educational resources, product training, point-of-sale materials, and marketing assets for its retailers, distributors, and industry partners.

Liberator Debuts 3 Curated 'Kinkmas Box' Holiday Pleasure Product Bundles

Lifestyle pleasure brand Liberator has introduced Kinkmas Boxes, three curated holiday product bundles for couples.

Paradise to Introduce 3 New Additions to 'Illumination' Line at Sex Expo in January

Paradise Pleasure Products will debut three new additions to its LED-enhanced Illumination collection at Sex Expo, taking place Jan. 7-10 in L.A.

Brent Aldon, Erik Vasquez to Return as Hosts of 2027 XBIZ Awards, Pleasure and Retail Edition

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will once again bring their signature showmanship to the stage as co-hosts of the 2027 XBIZ Awards, on Jan. 9 at Avalon Hollywood.

b-Vibe Anal Academy Adds Clinician-Reviewed Training Guides

COTR has released a new set of clinician-reviewed educational guides through its b-Vibe Anal Academy platform.

East Coast News Taps Paul Reutershan for Business Development Manager

Paul Reutershan has joined East Coast News (ECN) as its new business development manager, returning to the company where he began his career in 2002.

Beisar Debuts 'Pixel' Anal Vibe

Beisar has introduced its Pixel three-function anal vibrator.

Xgen Expands Bodywand Line With 2 New Vibes

Xgen Products has added two new bullet vibrators to its Bodywand collection.

Womanizer Introduces 'Snap' Micro Stimulator

Womanizer has debuted its new Snap stimulator, billed as the smallest pleasure product the company has released.

Show More