Adam & Eve Expands Franchising to California

LOS ANGELES — Founded in 1970 as America’s first adult-oriented mail-order catalog, Adam & Eve, now one of the industry’s leading retailers, is seeking to expand its franchise base into California. Entrepreneurs will now be able to own and manage a retail store under the Adam & Eve brand.

“After numerous requests, we are pleased to provide Adam & Eve franchising opportunities in California,” Bob Christian, president of Adam & Eve Franchise Corp. said. “Over the past six years, we have created Adam & Eve stores in North Carolina; in Raleigh, Durham, Charlotte, Winston-Salem and Greensboro. We’ve also sold franchises in North Carolina, Florida and Massachusetts.”

Qualified franchisees can purchase single or multiple store developments.

“We have learned what works – what the public wants out of a romance-enhancement retail store. And now we are bringing that information to California.”

Adam & Eve’s retail management team will assist the franchisees with tools they need to run a successful adult business its website says. They include determining store location, legal issues, so that local zoning laws and ordinances are adhered to, and assisting with store layout and design.

Additionally, the North Carolina-based Adam & Eve training staff will educate the owner and employees about the different types of products in the store’s inventory. In-store talent appearances also will be scheduled.

“Adam & Eve is here for franchisees every step of the way,” Marcus Goswick, Adam & Eve’s operations manager said. “Our goal is to bring the history and experience of 36 years as America’s top adult catalog company to every town in the U.S.”

In addition to its retail stores Adam & Eve continues to operate its mail-order business and maintains a strong online retail presence.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Hankey's Toys Introduces 'Big Pop Mushroom,' 'Xtra-Small Series IV' Dildos

Hankey's Toys has debuted its Big Pop Mushroom dildo and the new Xtra-Small Series IV line of dildos.

Brent Aldon, Erik Vasquez to Co-Host Retail Edition of 2026 XBIZ Honors at Avalon Hollywood

Aneros Director of Sales and Marketing Brent Aldon and Sliquid VP of Marketing Erik Vasquez will co-host the 2026 XBIZ Honors, set for Jan. 11 at Avalon Hollywood in Los Angeles.

Kiiroo Introduces New Argenta Stroker

Kiiroo has debuted the new Feel Argenta stroker sleeve from its FeelStar line.

Howl Launches New 'Ambassador' Referral Program

Wellness brand Howl has launched its Ambassador referral sales program.

Womanizer Unveils 'Next Duo' Vibrating Air Pulse Massager

Womanizer has introduced its Next Duo vibrating air pulse massager.

Orion Debuts 'Double Vibrator' From Couples Choice Line

Orion Wholesale has introduced the Double Vibrator from its Couples Choice line.

Orion Debuts 1st Christmas Collection From Cottelli Lingerie Line

Orion Wholesale has introduced the first Christmas Collection from its Cottelli Lingerie line.

Honey Play Box Introduces 'Vibrosa' Egg Vibe

Honey Play Box is debuting its new Vibrosa app-controlled egg vibrator.

ProDx Health Joins The Play as New Testing Partner, Launches 'Play Safe' Kit

ProDx Health has joined lifestyle organization Play LA as its new testing partner and marked the partnership with the launch of its Play Safe kit.

Cliterature Introduces Pleasure Products Collection

Cliterature has expanded its collection with new vibes, all packaged in the brand's book-shaped boxes.

Show More