Bluebird Films Owner Acquires Loaded Magazine

London — Ailing U.K. based men's magazine Loaded has been acquired by Paul Baxendale-Walker, proprietor of adult production studio Bluebird Films. Baxendale-Walker purchased the monthly from Vitality Publishing through his company MPRO.

Baxendale-Walker told TheGuardian.com that, along with featuring more "girl and glamour content" in the publication, he plans to launch two Loaded TV channels, one mainstream and the other adult oriented. 

"There are very good synergies between Loaded, the brand and assets and the multimedia companies that I already own," Baxendale-Walker said. "It is a series of misfortunes that brought [Loaded] into administration, an accident. It is profitable, it is viable.

"Bluebird's assets and experience are at the sharp end of the market, if you will. Injecting it into Loaded will put it in the stratosphere but I will keep the essence of it — I have an affinity for the Loaded DNA."

Loaded was founded in 1994 by IPC Media and ushered in the "lad mag" style of publishing that would introduce popular periodicals such as Maxim and FHM. It was sold by IPC Media to Vitality Publishing in 2010.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

Eris Jolie Makes Her TransAngels Debut

Eris Jolie has made her TransAngels debut alongside Bree Brooks in "A Very Filthy Cookout."

Liz Jordan Stars in Latest From Ricky's Room

Liz Jordan stars in the latest release from Ricky's Room, titled "The Plum Latex Anal Affair."

Show More