Surfers can purchase blocks of time to access the site, with 115 minutes being the maximum allowance per purchase. VOD content plays through Windows Media Player.
“We’ve had most of the VOD sites trying to get our content for years, so why not have our own and keep it exclusive,” Naughty America’s sales director Mark told XBIZ.
NaughtyDriveThru.com will be updated daily with fresh content and the company is looking to add a content partner site soon. Also, Naughty America has plans to produce exclusive content just for its VOD site.
Naughty America is offering affiliates free hosted galleries and advertising banners to promote the site. Mark said the company believes adding a VOD site to its portfolio will attract new customers — ones that don’t want a website membership, but seek the convenience of a pay-per-minute model.
“We created NaughtyDriveThru.com because we have customers out there that don't want to commit to the monthly membership, but still want their Naughty America content,” Mark said. “We have affiliates out there feeling the same way, who either like to promote VOD sites because they get more money, or they feel their customers want it.”
VOD also gives the San Diego based company’s affiliates another revenue stream because “it lets them have more ways to promote our content and our sites through a whole other website,” Mark explained. “This allows for more flexibility and an abundance of ways to make money with us.”