XR Brands’ Master Series Picks Up New Distributors

HUNTINGTON BEACH, Calif. — XR Brands’ Master Series collection of tools and toys for advanced players has been picked up by distributors in the U.S., Canada and Australia.

XR Brands welcomes Sideline Sales, Nalpac, Superior Products, Eldorado, VDan Sales and SexToyDistributing.com as U.S. distributors; IT Erotics as Canada distributor; and Topline Sales as Australia distributor.

“Though Master Series is an advanced line, it has hit a cord with distributors and retailers worldwide as it fills a niche that was lacking until now,” XR Brands General Manager Randy Alvstad said. “This collection is designed to appeal to an existing demographic of experienced users looking for a matching set of clamps, urethral sounds and other devices catered to their sexual lifestyle. And that’s where the Master Series comes into play!”

The complete Master Series product line is comprised of 25 items with 50 more coming on board later in the season, the company said. The collection includes stainless steel “toys” and accessories, silicone insertables, clamps, weights, jewelry, sensation play items, cock-and-ball play and domination/humiliation tools.

“XR Brands aims to expand user demographics with expanded product selections, designer packaging and value pricing,” Alvstad said. “The Master Series offers that with an additional focus on supporting purveyors of this advanced sexual play who know what they want but haven’t yet found it available in an accessible format.”

Master Series is packaged in a conceptual design aimed at the advanced player attracted to the harder nature of the product category, the company said.

Its packaging features a 360-degree-view concept that suspends each product within a mirrored chambered box. The design was born from the mind of XR Brands Brand Manager Michael Merrill, the company says.

“Our products — and packaging — are unlike any others on the market so we make sure to design merchandising tools that allow retailers to display them as complete, outstanding brands,” Merrill said. “We created the Master Series with a nod to the advanced BDSM community – taboos are fading, and with this new brand we’re able to help people around the world explore new sexual horizons.”

Accompanying product education videos for retail and distribution support are currently in production, and point-of-purchase signage and merchandising tools are available to retailers offering the Master Series collection.

“There’s nothing like the Master Series on the market,” Alvstad said.

For sales information, email Alvstad at randy@xrbands.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BasisDx Adds Expedited Results Option for 'Pro13' Home Testing Kit

PASS-certified home testing kit provider BasisDx has added a new option for expedited test results for its Pro13 kit.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Orion Debuts 'Suck-O-Mat 3' Masturbator

Orion Wholesale has introduced the third edition of its Suck-O-Mat masturbator.

Biird Debuts 'Ohwii' Glass Dildo

Biird has introduced Ohwii, its new double-ended glass dildo.

Sportsheets Releases New Training Video for 'Edge' Line

Sportsheets has released its latest training video, titled "Edge Product Training," the third in a series hosted by Brand Ambassador Rin Musick.

Exsens Marks Its 10th Anniversary

Intimate wellness and body care brand Exsens is celebrating its 10-year anniversary.

Honey Play Box Debuts 'Trill' Vibrator

Honey Play Box has debuted its new Trill app-controlled vibrator, which joins Melody and Elektra in the company's Kegel toy collection.

Osuga Debuts 'Flow' Vibrator

Pleasure brand Osuga has introduced its new Flow vibrator.

Orion Unveils 6 New Styles From 'Black Level' Line

Orion Wholesale has introduced six new styles from its Black Level line.

AllYourDolls Releases 'Transgender and Animal Furry' Lines

AllYourDolls has debuted their new Transgender and Animal Furry lines of sex dolls.

Show More