Westridge Labs Promotes Don Nelson to Director of Sales

NEWPORT BEACH, Calif. — Westridge Laboratories, the makers of ID Lubricants, announced the promotion of Don Nelson to the position of director of sales.

Nelson will be replacing long time vice president of sales Carmen Mortazavi, who is leaving the company to pursue other interests.

“I am thrilled that Don has joined us in this dynamic position in the company,” said Gregg Haskell, president of Westridge Labs. “His thirteen years of experience managing the direct sales selling condoms and lube for our sister company gives him an unparalleled knowledge of the depth of our products. He will seamlessly move into the role of director of sales and we wholeheartedly welcome him to his new position here.”

Nelson is currently taking appointments for one-to-one sales meetings at the upcoming ANME show in July.

“I am very excited to be moving into the position of director of sales at I-D,” Nelson said. "I know our staff, our products, and now I am looking forward to meeting everyone in the adult personal products industry.”

Nelson can be reached at DNelson@westridgelabs.com or by calling (714) 259-9400 Ext. 205.

Westridge Laboratories, the maker of ID Lubricants, has been producing lubricants since 1993. Its facility is where ID Lubricants are formulated, packaged and shipped from coast to coast and to numerous locations worldwide.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Uncover Creations Reacquires Sinnovator Brand

Pleasure brand Uncover Creations has reacquired its Sinnovator brand.

OTouch Debuts 'Sensual Warmer & Dispenser' for Lubes, Oils

OTouch has introduced its Sensual Warmer & Dispenser for lubes and massage oils.

Trump's Tariffs: The Impact on Pleasure Products and How the Industry Is Responding

President Donald Trump may have backed off his tariffs for most nations for the next three months while negotiating with individual countries, but he increased the tax rates on Chinese imports to 125% in a decision that has serious ramifications for many sectors, including the pleasure industry.

XBIZ Retreat Set to Return to Cabo San Lucas Aug. 25-29

XBIZ Retreat is heading back to Cabo San Lucas for its LATAM edition, set for Aug. 25–29.

Blush Debuts 'Melody' Vibrator

Blush has introduced the new Melody vibrator from its Play With Me collection.

Kheper Releases New '7 Deadly Sins' Party Game

Kheper Games has released its new "7 Deadly Sins" party and drinking game.

Honey Play Box, Sssh.com Partner for Online Store

Honey Play Box and Sssh.com have partnered to launch the new online store, OhMySssh.com.

Mystim Signs Distro Deal With Sexy Living

Pleasure brand Mystim has inked a deal with Sexy Living for Canadian distribution.

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Show More