Private, Beate Uhse's Scala Playhouse in European Distro Deal

BARCELONA and ALMERE, The Netherlands — Private Media Group and Scala Playhouse BV have inked a 10-year pan-European distribution deal.

With the pact announced this morning, Private Media Group will tap into Scala’s wide-ranging distribution network in Belgium, the Netherlands, Luxembourg, France, Scandinavia, Italy and Poland to sell its physical goods.

The deal also calls for distribution through Scala’s affiliates, including Beate Uhse, Adam et Eve and PABO.

Scala Playhouse, a European wholesaler of adult sex toys and novelties, is a subsidiary of Flensburg, Germany-based Beate Uhse AG, Europe’s top adult specialty retailer and wholesaler that sells goods in 30 countries.

Barcelona-based Private Media Group distributes adult content via DVDs and through its global network of platforms, including cable, Internet and IPTV. The company also publishes magazines and licenses its Private trademarks internationally for a select range of products and services.

Serge van der Hooft, CEO of Scala’s parent company, Beate Uhse AG, said he was "delighted to have been chosen by Private to represent their product line across Europe.”

 “In today’s challenging markets for physical media it makes sense for adult studios to consolidate their distribution with partners such as Scala who have unparalleled relationships with retailers and affiliated companies with significant B2C operations,” van der Hooft said.

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Penthouse Names Krystal Harper Its November 'Pet of the Month'

Penthouse Magazine has named model Krystal Harper as Pet of the Month for November.

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Sinatra Monroe Toplines New Digital Playground Comedy 'Single Minded'

Sinatra Monroe headlines the new comedy feature from Digital Playground, titled "Single Minded."

Adult Time Launches New Series 'Preggo World'

Adult Time has released the first episode of its new series “Preggo World,” titled “18 & Pregnant.”

Alexis James Makes Her Tushy Raw Debut

Alexis James has made her debut for Vixen Media Group (VMG) studio imprint Tushy Raw, alongside Victor Ray.

Lucy Hart Stars in Mainstream Slasher Flick 'Director's Cut'

Long-time performer Lucy Hart has stepped outside the world of adult, starring in a new mainstream slasher movie, "Director's Cut," that premiered this weekend in theaters across the U.S.

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

Rae Lil Black, Rikako Katayama Star in Latest From Vored

Rae Lil Black and Rikako Katayama star in the latest release from Hentaied.pro studio brand Vored, titled "Sinful Taste."

Sage Hunter Makes Her Hookup Hotshot Debut

Sage Hunter has made her Hookup Hotshot (HUHS) debut alongside studio honcho Bryan Gozzling.

Show More