Private, Beate Uhse's Scala Playhouse in European Distro Deal

BARCELONA and ALMERE, The Netherlands — Private Media Group and Scala Playhouse BV have inked a 10-year pan-European distribution deal.

With the pact announced this morning, Private Media Group will tap into Scala’s wide-ranging distribution network in Belgium, the Netherlands, Luxembourg, France, Scandinavia, Italy and Poland to sell its physical goods.

The deal also calls for distribution through Scala’s affiliates, including Beate Uhse, Adam et Eve and PABO.

Scala Playhouse, a European wholesaler of adult sex toys and novelties, is a subsidiary of Flensburg, Germany-based Beate Uhse AG, Europe’s top adult specialty retailer and wholesaler that sells goods in 30 countries.

Barcelona-based Private Media Group distributes adult content via DVDs and through its global network of platforms, including cable, Internet and IPTV. The company also publishes magazines and licenses its Private trademarks internationally for a select range of products and services.

Serge van der Hooft, CEO of Scala’s parent company, Beate Uhse AG, said he was "delighted to have been chosen by Private to represent their product line across Europe.”

 “In today’s challenging markets for physical media it makes sense for adult studios to consolidate their distribution with partners such as Scala who have unparalleled relationships with retailers and affiliated companies with significant B2C operations,” van der Hooft said.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

Eris Jolie Makes Her TransAngels Debut

Eris Jolie has made her TransAngels debut alongside Bree Brooks in "A Very Filthy Cookout."

Show More