BMS Hires Sarah Mills for Marketing, Biz Development

ONTARIO — Sarah Mills has joined award-winning pleasure product and novelty company BMS Factory in the role of marketing and business development manager.

Sarah comes with a marketing background including promotional design, trade show design and setup, visual merchandising and the management of a marketing team. She also has 10 years of customer service experience, marketing and networking contacts.

“She is a really valuable addition to our company,” said Steve Bannister, president of BMS Factory. “She has a great personality and attention to detail that I think will resonate well with anyone she works with. I’m happy to have her on board.”

Mills will be in the lead position of working to generate sales in the U.S. market, the company said. She will also be assisting current U.S. customers in purchasing and marketing requests, as well as general enquiries.

“I’m looking forward to building relationships with my customers and the people I work with,” Mills said. “I used to sell hardware, and now I sell hardware that vibrates. How great is that?”

Mills can be reached for any North American inquiries by calling (800) 563-3664, ext. 225 or by email at sarahm@bmsenterprises.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Introduces 'Temptasia Ardor' Collection of Bondage Accessories

Blush has debuted its Temptasia Ardor collection of bondage accessories at the Altitude Intimates Show in Las Vegas.

SVibe Debuts 'Snail Twinn' Vibe

SVibe has introduced the new Snail Twinn clit-hugging vibrator.

Nalpac Releases 2026 Spring Lingerie Catalog

Nalpac has released its 76-page 2026 spring lingerie catalog, featuring hundreds of products.

Blush Introduces 'Queens Reign' Vibe Collection at Altitude Intimates

Blush has debuted its Queens Reign vibrator collection at the Altitude Intimates Show in Las Vegas, which runs until Tuesday.

Orion Debuts New Style From 'Cottelli Party' Line

Orion Wholesale has added a new style from its Cottelli Party line.

Eye of Love to Debut 'Kiss Chemistry' Collection From 'Matchmaker' Line at Altitude Intimates

Eye of Love will introduce the Kiss Chemistry lip gloss collection from its Matchmaker line at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

XBIZ, EroSpain Partner for 'Ibiza Experience'

XBIZ and EroSpain have teamed to co-host the Ibiza Experience, an exclusive, invitation-only gathering of the global pleasure industry’s premier brands and retail buyers, set for Sept. 22-25 at the five-star Ibiza Gran Hotel.

Dr. Tush to Debut 'Redefined Anal Plug Collection' at Altitude Intimates

Dr. Tush will introduce its new Redefined Anal Plug Collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Hankey's Toys Debuts Lance Woods Silicone Lifecast Dildo

Mr. Hankey's Toys has introduced its newest silicone lifecast dildo, modeled on the anatomy of performer Lance Woods.

Nasstoys to Debut 'Sky' Vibe Collection at Altitude Intimates

Nasstoys will introduce its Sky vibrator collection at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Show More