BMS Hires Sarah Mills for Marketing, Biz Development

ONTARIO — Sarah Mills has joined award-winning pleasure product and novelty company BMS Factory in the role of marketing and business development manager.

Sarah comes with a marketing background including promotional design, trade show design and setup, visual merchandising and the management of a marketing team. She also has 10 years of customer service experience, marketing and networking contacts.

“She is a really valuable addition to our company,” said Steve Bannister, president of BMS Factory. “She has a great personality and attention to detail that I think will resonate well with anyone she works with. I’m happy to have her on board.”

Mills will be in the lead position of working to generate sales in the U.S. market, the company said. She will also be assisting current U.S. customers in purchasing and marketing requests, as well as general enquiries.

“I’m looking forward to building relationships with my customers and the people I work with,” Mills said. “I used to sell hardware, and now I sell hardware that vibrates. How great is that?”

Mills can be reached for any North American inquiries by calling (800) 563-3664, ext. 225 or by email at sarahm@bmsenterprises.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Kheper Releases 'Intimacy Heart' Massagers

Kheper Games has debuted its new Intimacy Heart Massagers.

Magic Silk Debuts 'Rush' Collection

Magic Silk has introduced its new Rush line of intimate wear.

Zuzana Kasinski Joins Fleshlight Team

Zuzana Kasinski has joined Fleshlight and will lead the company’s European expansion.

Hankey's Toys Introduces 'Atlas' Anal Plug, Updates 'Peak' Prostate Dildo

Mr. Hankey's Toys has debuted the Atlas anal plug and a new size of its Peak prostate dildo.

Arcwave Debuts 2 New Strokers

Arcwave has introduced its new Orbit and Thruster strokers.

LELO Debuts 'LELO Labs' Enhancements Line

LELO has introduced its new LELO Labs line of performance enhancers.

Adam & Eve Reveals Results of 'Bedroom Confidence' Survey

Adam & Eve has released the results of a survey asking respondents about their level of confidence in the bedroom.

Lovense, Hustler Hollywood Partner for 'Turned On' Event Series

Lovense and Hustler Hollywood have partnered for a series of product demonstration and staff training events, taking place in 18 cities throughout July.

Orion Debuts 2 New Styles From Cottelli Lingerie

Orion Wholesale has introduced two new styles from its Cottelli Lingerie line.

Lovehoney Group Names Simon Smith Sales Director

Lovehoney Group has appointed Simon Smith as its new sales director for the Americas.

Show More