BMS Hires Sarah Mills for Marketing, Biz Development

ONTARIO — Sarah Mills has joined award-winning pleasure product and novelty company BMS Factory in the role of marketing and business development manager.

Sarah comes with a marketing background including promotional design, trade show design and setup, visual merchandising and the management of a marketing team. She also has 10 years of customer service experience, marketing and networking contacts.

“She is a really valuable addition to our company,” said Steve Bannister, president of BMS Factory. “She has a great personality and attention to detail that I think will resonate well with anyone she works with. I’m happy to have her on board.”

Mills will be in the lead position of working to generate sales in the U.S. market, the company said. She will also be assisting current U.S. customers in purchasing and marketing requests, as well as general enquiries.

“I’m looking forward to building relationships with my customers and the people I work with,” Mills said. “I used to sell hardware, and now I sell hardware that vibrates. How great is that?”

Mills can be reached for any North American inquiries by calling (800) 563-3664, ext. 225 or by email at sarahm@bmsenterprises.com.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Orion Debuts New Vibe From 'Javida' Line

Orion Wholesale has introduced the newest vibrator from its Javida collection.

Fort Troff, XR Brands Enter Strategic Partnership

Pleasure brand Fort Troff has entered a strategic partnership with XR Brands for product development, manufacturing, and distribution.

Full Circle Expands 'Pleasure Company' Vibe Collection

Full Circle has added six new vibrators to its Pleasure Company line.

Our Erotic Journey Taps Polly Chen for Sales Team

Our Erotic Journey (OEJ) has hired Polly Chen for its U.S. sales team.

Orion Debuts 4 New Styles From Cottelli Lingerie

Orion Wholesale has introduced four new styles from its Cottelli Lingerie line.

JO Launches Retail Education Program

Pleasure brand JO has rolled out a new in-store education program for retailers.

Blush Debuts Fine Jewelry-Inspired 'Queen's Reign' Collection

Blush has introduced its new Queen's Reign line of five pleasure products, inspired by fine-jewelry designs.

XR Brands Debuts 3 New Fantasy-Themed Collections

XR Brands has introduced three new fantasy-themed lines inspired by hentai, kawaii, and K-Pop.

Orion Debuts New Cock Ring From 'Rebel' Line

Orion Wholesale has released a cock ring with a vibrating stimulator from its Rebel collection of men's pleasure products.

Melanie Rose to Exhibit $2M 'Pearl Royale' Vibrator at Sex Expo

Melanie Rose, host of the Netflix series “How to Build a Sex Room,” will showcase the $2 million Pearl Royale vibrator at Sex Expo, taking place Jan. 8-9 at JW Marriott L.A. LIVE.

Show More