ETO Award Winners Announced

BIRMINGHAM, England — The winners of the 2012 ETO Awards were announced during a ceremony this past weekend at the Crowne Plaza Hotel located just outside Birmingham.

Held in conjunction with the ETO Show, both events were attended by leading adult pleasure product manufacturers from around the globe. Organizers hailed the event a success, with exhibitors that included all of the U.K.’s major names along with leading European firms such as Shots Media and Mister B.

Full coverage of the event can be found in the July issue of ETO magazine.

Winners of the 2012 ETO Awards include:

PRODUCTS

Best Female Product: Studio Mascara Wand (Screaming O)

Best Male Product: Hand Solo (Rocks Off)

Best Consumable: ID Glide (ID Lubricants)

Best Product Packaging: Lel

Best Product Marketing: Fetish Fantasy Series (Pipedream)

Best New Product Range: Leaf (BSM Factory)

BRANDS

Best Film Brand: Harmony

Best Pleasure Brand: Rocks-Off

Most Innovative Brand: Fetish Fantasy Series

Best Consumable Brand: ID Lubricants

Best Erotic Books Brand: Xcite Books

Best Lingerie Brand: Seven Til’ Midnight

DISTRIBUTORS

Best R18 DVD Distributor: ABS Holdings

Best Pleasure Products Distributor: Planet Earth

Best Oversees Distributor: Orion

Best Gay Interest Distributor: Mister B

Best Lingerie Distributor: Kevco Wholesale

RETAIL & ONLINE

Best Retail Chain: Ann Summers

Best Individual Store: Nice 'n' Naughty (Brighton)

Most Innovative Retailer: Sh!

Best Online Retailer: Bondara.co.uk

Best Online Resource: Sextoysbuzz.com

SPECIAL AWARDS

Best Sales Team: ABS Holdings

Services to the Industry: Tim Hemming

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

ProDx Health Introduces 'Assured MoFi ID' Testing Program

ProDx Health has introduced its new Assured MoFi ID Program for testing.

Eye of Love Expands 'Bloom' Collection

Eye of Love has introduced two new perfume oils from its Bloom collection.

Nobü Adds to 'Essentials' Collection

Nobü is expanding its Essentials collection with three new pleasure products.

Like a Kitten to Release 'Adventure Collection'

Pleasure brand Like a Kitten has announced that it will debut its new Adventure Collection on July 15.

Full Circle Debuts New Bullet Vibes

Pleasure brand Full Circle has introduced a new range of bullet vibrators.

Magic Silk Debuts 'Butterfly Fantasies' Collection

Magic Silk has introduced its new Butterfly Fantasies line of intimate wear.

Orion Debuts 'Vipepad' Ride-On Vibrator

Orion Wholesale has introduced the latest edition of its Vibepad ride-on vibrator.

Xgen's Dr. Mindy DeSeta Spotlighted on CBS News

CBS News has spotlighted Xgen Products resident sex therapist Dr. Mindy DeSeta on its Miami and West Palm Beach affiliate stations.

Electric Novelties Expands 'Gläs' Collection

Electric Novelties has introduced a variety of new items from its Gläs collection.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

Show More