Sportsheets Promotes Julie Stewart to Company President

HUNTINGTON BEACH, Calif. — After 16 years with the award-winning manufacturer, Julie Stewart of Sportsheets International has been promoted to president.

According to the company, Stewart, will continue to work closely with Sportsheets' top executives and customers, and will continue to oversee the company's sales and marketing, finances and human resources.

Julie joined her brother Tom Stewart, founder and CEO in 1995, and 13 years ago became his business partner and vice president.

 Julie says she enjoys working in the family business and with her husband Ed Hayes, the COO for the company.

Stewart will also continue to manage the company's exponential growth, especially following the recent sales explosion of the Sex & Mischief collection associated with "Fifty Shades” phenomenon.

"I'm grateful every day that I get to work with my brother and my husband as well as our amazing team, great customers and vendors to build something that makes people happy," Stewart said. "Running a small business is exciting, rewarding and challenging, and I'm constantly inspired by Tom, whose visionary, entrepreneurial mind and limitless imagination and generosity are key to the company's success. We have all worked really hard to build Sportsheets into the dynamic and respected company it is ˆ and it's way beyond just Tom and me."

Stewart has done it all at Sportsheets — setting up trade show booths, visiting customers and doing product training, purchasing and product design, and even operating the forklift ("Not a pretty sight," she said). She will continue to balance all of these roles with poise and enthusiasm and with a new level of responsibility that the presidential title will bring, the company says.

"It's an honor to name Julie our president and a delight to know that she'll play an even more integral role in the inner workings of this tight-knit of company," Sportsheets Founder and CEO Tom Stewart said.

Julie Stewart can be reached at julie@sportsheets.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Go Wild!' Collection

Male Power has introduced its new Go Wild! Collection of men’s underwear.

A Golden Night in Hollywood: 2025 XMAs Shine on Adult Entertainment's Best

To paraphrase the unofficial U.S. Postal Service motto: Neither rain nor cold nor the chaos of natural disasters can stop members of the adult entertainment community from the completion of their appointed duty every January: to honor the artistic and commercial achievements of their peers.

XBIZ Expo Wraps Vibrant Weekend of New Product Reveals, Vendor-Buyer Meetings

XBIZ Expo kept the party going on the mezzanine level of the Loews Hollywood Hotel through the weekend, closing out with a final day that proved to be no less spirited an affair than the days preceding.

Tenga Names Michael Cox Sales Manager

Japanese pleasure brand Tenga has appointed Michael Cox as its new sales manager for Tenga USA.

Orion Debuts 'Magic Anal Wands' From You2Toys Line

Orion Wholesale has introduced the Magic Anal Wands collection from its You2Toys line.

2025 XMA Winners Announced

Winners of the 2025 XMAs were revealed Sunday night during a ceremony hosted by Vanna Bardot and Ryan Reid at the world-famous Hollywood Palladium.

XBIZ Honors Unites the Pleasure Community for a Night of Celebration

The iconic Roosevelt Hollywood Hotel sparkled with excitement Saturday night as the adult retail community gathered for the highly anticipated XBIZ Honors awards ceremony.

XBIZ Expo Kicks Off in High Gear With Product Debuts, Engaging Seminars

The first official day of XBIZ Expo kicked off on Friday morning on the mezzanine level of the Loews Hollywood Hotel, which was filled with prominent buyers and sellers within the pleasure products market and other areas of the industry, from sexual health to payment services.

XBIZ Honors Uplifts Spirits Amid Challenging Times for LA and the Adult Industry

"A bunch of misfit toys." That’s how MojoHost founder Brad Mitchell described himself and his industry peers at the 2025 XBIZ Honors ceremony at Hollywood’s Kimpton Everly Hotel. Everyone cheered in agreement. Frankly, they wouldn’t have it any other way.

Kiiroo Names Maxime Kamstra Marketing Manager

Kiiroo has appointed Maxime Kamstra as its new B2B marketing manager.

Show More