Forbes Reports Sex a Hot Seller for Women

NEW YORK — Five industries are making bank on selling sex to women according to a new Forbes report.

Citing the “trend,” Forbes said movies, print, music, pharmaceuticals and hotels are now pumping millions of ad dollars into seducing women to buy sex-related products that include everything from books to female Viaga.

“Sex sells. It’s a phrase as old as advertising, but until now it’s mostly been about male lust. Now we’re seeing a new trend: selling sex to women. Businesses big and small are realizing that women have sexual desires — and there’s money to be made off it," Forbes' Kate Taylor wrote.

The article points out the obvious hot products like the bestseller “Fifty Shade of Grey,” as an example of part of the print frenzy that will pay author EL James $20 million in royalties by the end of the book’s first six months — along with another $5 million for movie rights.

And new male stripper movie, “Magic Mike,” that offers up naked beefcake and strippers, clearly targeting the bacheleorette set, raked in $39.1 million it’s opening weekend, with 73 percent of the audience made up of females moviegoers.

Music has alway been seductive, but new female artists including Lady Gaga and Ke$sha with raunchy lyrics like “I want to ride your disco stick,” are apparently striking an erotic chord with women. 

Forbes also spotlighted Minaj’s video for Super Bass loaded with poolside male eye candy. The group’s CD went quadruple platinum in May, having sold more than 4 million digital copies, launching Minaj as the first female on Forbes’ 2011 Hip Hop Cash Kings list.

Of course fantasy always plays well to women. The article said that hotels have caught wind of the trend pointing to a $2,000 a night stay in Hotel Max’s BDSM room — booked solid for the next month.

Women are also looking to improve their sex drive giving pharmaceuticals a boost, according to the New York Times. Forbes said “Companies have poured millions of dollars into the quest of the ‘female Viagra,’ but haven’t yet managed to be approved by the FDA. The solutions that companies are offering aren’t the most legitimate (the line between burning and tingling — pain and pleasure? — still seems unclear in the case of a cream mentioned by the Times article), but they are meeting a demand.”

Orgasm Inc. director Liz Canner told Fobes that when “big discoveries” are made, she believes millions or billions of dollars are going to be made.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Blush Partners With South Korean Wellness Brand Red Container

Blush has partnered with South Korean wellness brand Red Container on a number of pleasure product collaborations.

Dirty Cinema Launches New Paysite 'MILFuckd'

Dirty Cinema has launched a new paysite, MILFuckd.com, on its network.

Phoenix Marie Stars in Latest From Blacked

Phoenix Marie stars with Isiah Maxwell, Hollywood Cash, and Chocolate Rod in a new airtight scene from Vixen Media Group studio imprint Blacked.

Swiss Navy Debuts New Variety Packs

Swiss Navy has introduced two new personal lubricant variety packs.

Eris Jolie Stars in Latest Release From GroobyVR

Eris Jolie stars in the latest POV release from GroobyVR.

Amirah Adara, Leya Desantis & Annalisa Atomic Blonde Star in 'Wicked Games' From MixedX

Amirah Adara, Leya Desantis and Annalisa Atomic Blonde star in the latest MixedX scene, “Wicked Games.”

Brazzers Debuts Limited Series 'MILF Spa'

Brazzers has released the first installment of its new limited series, "MILF Spa."

Casey Calvert, Victoria Voxxx Star in Latest 'Lez Be Bad'

Casey Calvert stars with Victoria Voxxx in "A Gift That Keeps on Giving," the latest episode of Adult Time series "Lez Be Bad."

BiPhoria Releases Jim Powers' 'Bi Hitchhikers 2'

Jim Powers directs the second installment of the BiPhoria series “Bi Hitchhikers.”

Ariel Demure Toplines 'TS Cheaters 6' From TransSensual

Ariel Demure headlines the sixth volume of “TS Cheaters,” from Mile High Media studio imprint TransSensual.

Show More