Wet Introduces wOw Arousal Gel

VALENCIA, Calif. — Trigg Laboratories has announced the release of Wet wOw, a clitoral arousal gel that joins the brand’s range of lubes and intimacy products.

Wet wOw Clitoral Arousal Gel features two vasodilators which open blood vessels, helping blood to the surface of the skin to enhance sensitivity. A hint of peppermint adds to the experience by creating a tingling sensation.

Women can choose their level of intensity with regular or maximum strength varieties. According to the company, Wet wOw Gentle O will provide just the right kick, and Wet wOw Max O will take things up a notch with the same ingredients coupled with a more intense level of stimulation and longer lasting maximum-strength formula. Both are available in a thick water-based gel.

“Wet wOw, paired with intimate touching, may result in screaming ‘OMG WOW’ so loudly you’ll wake the neighbors,” said Jennifer Martsolf, vice president of marketing at Trigg Laboratories. “For accuracy, we may eventually need to change the name of the product to ‘OMFG wOw!’”

Wet wOw begins shipping to adult specialty distributors and retailers Aug. 1. It will online and in stores by Aug. 14.

Wet wOw will be packaged in .5 fluid ounce tubes which yield approximately 75 applications. Each box will also include a free sample of Wet Synergy, Wet’s water-based+silicone hybrid personal lubricant. All Wet wOw personal lubricants are paraben- and hormone-free.

Look for Wet wOw when it makes its debut at the upcoming ANME Show at the Burbank Marriot on July 14-16.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

CalExotics Debuts 2 New Pleasure Products From 'Connect' Collection

CalExotics has introduced two new pleasure products from its CalExotics Connect line.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced the new RC Licking Panty Vibe from its Javida line.

Fleshlight Debuts Ana Andrews Stroker

Fleshlight has introduced its new Ana Andrews Pro stroker, Succu-bust.

Svakom Launches Full Company Rebrand

Svakom has launched a rebrand of its logo and products.

Show More