I-D Lubricants to Premiere New Line at ANME

LOS ANGELES — I-D Lubricants will be unveiling a new line of lubricants at this weekend’s Adult Novelty Manufacture's Expo (ANME) at the Burbank Marriott in Burbank.

“I am thrilled to be presenting our exciting new line of high quality lubricants at ANME that are sure to be the hit of the show!” said Gregg Haskell, president of Westridge Labs. “The new line features fresh new packaging and will be supported with product specific marketing tools that will make it fly off the shelves in stores.”

The new line includes a dynamic slatwall and countertop POP display made especially for these products. The display features vibrant graphics and consumer information on the display, making it easy for the end user to choose the most suitable lubricant. Complimentary product posters have also been created to make a splash in every retail store.

The line is supported by a bright, product line-specific consumer guide targeted to not only educate but also to entertain. In addition, the line includes a stand-alone wholesale catalog, complete with specific SKUs, to make ordering easy for the distributor and retail customer.

Haskell said, "The new line is a unique addition to our outstanding lubricants already on the market including Moments, Frutopia, Velvet, and many others. Get your orders in during the show because this is sure to be the new hot seller for retailers!”

Westridge Laboratories, the makers of I-D Lubricants, will also be introducing the new sales team at ANME led by Don Nelson, director of sales.

Westridge Laboratories has been producing premium lubricants since 1993. Located in the heart of Orange County, Calif., its state-of-the-art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast to coast and to numerous locations worldwide.

For more information, idlube.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

BeYourLover Debuts 'Cloud' Vibrator Collection

BeYourLover has introduced its new Cloud series of vibrators.

Lovense Reveals Results of 'Relationship Rut' Survey

Lovense has released the results of a survey asking 2,000 respondents if they felt their relationships were in a rut.

Tonga Now Shipping 'Romantic Rose' Vibe From Blush

Tonga BV is now shipping the new Romantic Rose vibrator from Blush's Play With Me line.

Hankey's Toys Debuts 'Siswet Tentacle' Dildo

Mr. Hankey's Toys has introduced its new Siswet Tentacle Dildo.

CB-X Unveils 'Guarded Galaxy' Chastity Kits

CB-X has unveiled its new Guarded Galaxy glitter chastity kit collection.

New Pleasure Product Review Site 'ToyChats' Launches

ToyChats.com, a pleasure product review and discussion site, has officially launched.

Pipedream Debuts PDX Elite 'Moto-Bator Pro' Stroker

Pipedream Products has introduced its new PDX Elite Moto-Bator Pro masturbator.

Our Erotic Journey Introduces New Packaging

Our Erotic Journey has debuted new packaging for re-releases of its top-selling products.

Pipedream Debuts Jimmyjane 'Touch-Me Pro' Vibe

Pipedream Products has introduced the new Touch-Me Pro vibrator from its Jimmyjane line.

Full Circle Debuts Stroker Collection, Love Torsos

Pleasure brand Full Circle has introduced its new Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution.

Show More