I-D Lubricants to Premiere New Line at ANME

LOS ANGELES — I-D Lubricants will be unveiling a new line of lubricants at this weekend’s Adult Novelty Manufacture's Expo (ANME) at the Burbank Marriott in Burbank.

“I am thrilled to be presenting our exciting new line of high quality lubricants at ANME that are sure to be the hit of the show!” said Gregg Haskell, president of Westridge Labs. “The new line features fresh new packaging and will be supported with product specific marketing tools that will make it fly off the shelves in stores.”

The new line includes a dynamic slatwall and countertop POP display made especially for these products. The display features vibrant graphics and consumer information on the display, making it easy for the end user to choose the most suitable lubricant. Complimentary product posters have also been created to make a splash in every retail store.

The line is supported by a bright, product line-specific consumer guide targeted to not only educate but also to entertain. In addition, the line includes a stand-alone wholesale catalog, complete with specific SKUs, to make ordering easy for the distributor and retail customer.

Haskell said, "The new line is a unique addition to our outstanding lubricants already on the market including Moments, Frutopia, Velvet, and many others. Get your orders in during the show because this is sure to be the new hot seller for retailers!”

Westridge Laboratories, the makers of I-D Lubricants, will also be introducing the new sales team at ANME led by Don Nelson, director of sales.

Westridge Laboratories has been producing premium lubricants since 1993. Located in the heart of Orange County, Calif., its state-of-the-art manufacturing facility is where ID Lubricants are formulated, packaged and shipped from coast to coast and to numerous locations worldwide.

For more information, idlube.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More