Hefner Girlfriend Crystal Harris Set to Open Lingerie Store

STUDIO CITY, Calif. — Playboy founder Hugh Hefner’s former runaway bride Crystal Harris is close to opening her own lingerie store in Studio City, Calif.

The Playmate and actress Ashley Matthau are reportedly teaming up to launch “Ever After” — a “celebrity” lingerie shop and party venue.

Hefner tweeted the news on Friday night.

Harris has been working on opening the store that will reportedly be located in the San Fernando Valley only a short distance from the Playboy mansion in swanky Holmby Hills.

Since patching things up with Hefner and moving back into the mansion, Harris has also landed a DJ gig in Melbourne, Australia.

The girls are looking at opening the doors of their new shop some time this summer.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Retreat Set to Return to Cabo San Lucas Aug. 25-29

XBIZ Retreat is heading back to Cabo San Lucas for its LATAM edition, set for Aug. 25–29.

Blush Debuts 'Melody' Vibrator

Blush has introduced the new Melody vibrator from its Play With Me collection.

Kheper Releases New '7 Deadly Sins' Party Game

Kheper Games has released its new "7 Deadly Sins" party and drinking game.

Honey Play Box, Sssh.com Partner for Online Store

Honey Play Box and Sssh.com have partnered to launch the new online store, OhMySssh.com.

Mystim Signs Distro Deal With Sexy Living

Pleasure brand Mystim has inked a deal with Sexy Living for Canadian distribution.

Fantasy Gifts Co-Founder Marlene Bertino Passes Away at 84

Marlene Bertino, co-founder of Fantasy Gifts, has passed away at the age of 84.

Dame Launches 'Trump Tariff' Surcharge

Sexual wellness brand Dame has introduced a "Trump Tariff" surcharge as a line item for vibrator purchases.

Lovehoney Launches 'Dild-Os' Adult Cereal Featuring Free Vibrator in Every Box

Lovehoney has partnered with cereal brand Surreal to launch a breakfast product called Dild-Os, which includes a free vibrator in every box.

Orion Debuts New Vibrator From 'Javida' Line

Orion Wholesale has introduced a new three-function vibrator from its Javida line.

BeYourLover Debuts 'Joy Cup' Vibrator

Pleasure brand BeYourLover has introduced its Joy Cup clitoral sucking vibrator.

Show More