Baci Lingerie Introduces New Account Executive Erica Ruof

SHERMAN OAKS, Calif. — Baci Lingerie announces the addition of Erica Ruof, who joins the company as an account executive.

“Due to the expansion of our lines and the increase in demand for Baci, it is necessary for us to continue to build our dynamic team by adding experienced account representatives in every territory,” said Alicia Sinclair, Baci Lingerie's director of sales and operations.

Ruof, who will work on the East Coast from the Miami office, has over 5 years of intimate apparel buying experience. She is familiar with retail stores, merchandising, and has phenomenal product knowledge. Always on the ball, Erica is equipped to further increase Baci’s positioning and success in retail stores.

"I am so thrilled to join the team here at Baci Lingerie," Ruof said. "The lines are amazing, from the styles and packaging to the photography. I’m incredibly excited to be a part of this growing sensation that is Baci."

Sinclair adds, “Baci is comprised of an almost entirely female team, and we embrace every woman and her unique sex appeal. Differences are celebrated at Baci, from our sales team to our styles, and this mentality has helped fuel Baci’s global success. Erica adds an exciting youthful dynamic to our sales team. Her enthusiasm for Baci’s lines and styles inspires us all, while her strength in product merchandising, superior work ethic, and creativity makes her another excellent addition to our ever growing team of well-trained US Sales executives. We are extremely pleased and thankful to have such strong and committed woman join the ranks of Team Baci.”

Baci recently announced the debut of the following new collections: Plus Size Lingerie, fresh, new Dreams styles, including plus size and new hosiery offerings, White Label collection refresh, which includes completely updated packaging, and Envy Men's Wear.

Baci's recently expanded and moderately priced White Label collection of lingerie appeals to the playful, erotic nature of those with seduction on their mind, while the Black Label collection is luxurious and classy, for women with refined yet sexy taste, the company said.

Whether in the mood to be fun and flirty or dramatic and intense, Baci Eyelashes come in a variety of easy-to-apply natural, fashion and glamour styles. Eyelash sub-collections include Natural Look, Starlight Edition, Magic Colors, Glamour and Paradise Dreams, all providing “Glamour in the blink of an eye.”

Baci’s new Dreams collection of bedroom costume designs include nurses, schoolgirls, flight attendants, secretaries, cops and more.

Erica Ruof's email address is Erica@bacilingerieusa.com .

Retail buyers may visit Ruof at Baci’s East Coast Showroom located in the heart of the Fashion District of Miami (162 N.E. 40th St., in Miami). To schedule an appointment, call (786) 309-9345.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshlight Debuts Ebony Mystique Stroker

Fleshlight has introduced its new Ebony Mystique Pro stroker, Goddess Land.

Sigafun Debuts AI Sex Doll

Pleasure brand Sigafun has introduced its first AI model to its Hybrid Series of sex dolls.

Lifelong Merchant Services Adds New Team Members

Point of Sale (POS) provider Lifelong Merchant Services has added industry veterans Megan Abbatelli and Cam Jennings to its team.

Male Power Adds 'Spartacus' to 'Fetish' Collection

Male Power has introduced the new Spartacus design to its Fetish collection.

Orion Introduces New Vibrator From 'Javida' Line

Orion Wholesale has debuted the new 4-Function Vibrator from its Javida line.

Momentum Management Launches 'Dynamo Wellness' Brand

Momentum Management has launched its new Dynamo Wellness brand.

Adam & Eve Reveals Results of 'Sex Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream.

Tenga Debuts New 'Spinner DX' Strokers

Pleasure brand Tenga has introduced its new Spinner DX stroker sleeves.

Honey Play Box Receives EU Patent Approval for Tapping Technology

Honey Play Box has received E.U. patent approval for its tapping technology.

Carly S. Relaunches HornyStoner.com

Sexpert Carly S. has relaunched her online store HornyStoner.com.

Show More