I-D Lubricants' New Hero Line Ships Today

NEWPORT BEACH, Calif. — I-D Lubricants has begun shipping its new line of glycerin and paraben free lubricants called I-D Hero.

I-D Hero is now available in four  formulas, all offered in distinctive 4.4 oz. bottles. The company has also designed a POP display for slatwall, shelf, or countertop; a jar of assorted pillows of all formulas; a comic book-style consumer guide; and posters and marketing tools.

Hero is shipped in 12-bottle cases, an assorted case or assorted pillows by the gross. The Hero display contains the durable plastic display, 24 bottles of Hero, and consumer guides.

Hero's four glycerin and paraben free, latex friendly formulas are: Hero H20 - Water based, hypoallergenic, long lasting; Hero Super Slick - Silicone based, hypoallergenic, ultra thick; Hero Heat Ray - Water based, gentle warming sensation; and Hero Cool Blast - Water based, gentle cooling sensation.

The Hero line also includes the 2.2oz dual packaged Dynamic Duo that creates four sensations with warming, water-based Hero Heat Ray and cooling, silicone-based Hero Arctic Blast. 

For the distributor and retail buyer, the company has also created an exclusive, complimentary, comic book-style Hero Buyer’s Guide that tells the story of each of the four formulas and includes SKUs, UPC codes, case pack amounts and product-specific information. The Hero Buyer’s Guide can be used to educate sales teams and can be sent to retailers as a reference for their future orders, the company said.

Contact Don Nelson, director of sales at Westridge Labs, the makers of I-D Lubricants, for more information at DNelson@Westridgelabs.com

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

JO to Hold Retail Associate Giveaway Throughout 2025

Lubricant brand JO has announced plans to conduct a retail associate giveaway each month throughout 2025.

Honey Play Box Sponsors La Faye Rose 'Pink October' Fundraiser

Honey Play Box sponsored La Faye Rose’s annual Pink October breast cancer fundraiser event, on Oct. 13.

Pink Toyz Rolls Out New Site Features

Online retailer Pink Toyz has introduced two new website features designed to enhance customer experiences and education.

Dame Launches Crowdfunding Campaign for New 'Hug' Cock Ring

Dame has kicked off an Indiegogo campaign to fund its new Hug cock ring.

Show More