LOS ANGELES — B&B Research and Development has introduced a new Internet marketing technology.
B&B has recently secured the exclusive licensing contract for Cursor Marketing.
Bill Pickard, director of new business development for B&B said, “This patented technology will revolutionize marketing for the adult industry. I believe the technology is the hottest and most effective method of marketing to hit the market in quite some time.”
Cursor Marketing provides content providers with a strategic and tactical solution. The company said it can offer advertisers targeted impressions and clicks — generating a new revenue stream.
Cursor Marketing offers a patented marketing vehicle that integrates into content feeds to give publishers and webmasters the ability to increase their revenue, the company said.
“The system can be used as a standalone ad unit, or it can be combined with standard Internet ads, no matter how those ads are served,” Pickard said.
This innovative cursor driven ad network, presents an advertiser's offering to the exact position a user is looking when the ad is displayed. Ads are delivered to the user's cursor upon visiting a participating publisher's website.
Jason Campagnolo, executive at Lexos Media and responsible for the delivery of this advertising technology said, “Our patented ad delivery solution changes the state of the cursor for a few seconds while the ad is clickable. When a user clicks on an advertisement, a new window containing the advertiser's landing page or website destination opens and immediately captures the attention of the user.”
B&B Research and Development ran a test on adult sites including one of the sites owned by adult performer Victoria Givens.
“After running a test one of my tour pages, my bottom line for that site increased dramatically,” Givens said.
Frank Taylor, director of sales for B&B, discovered this technology.
“I go way back in the day when the content market was difficult, and required huge investments to be successful," he said. "I decided to be the person to introduce this technology to the Industry that would benefit and promote it the best, the adult industry.”
Any questions should be directed to Frank W. Taylor at frank@babrd.com.