Evolved Novelties Announces 1st Wave of Adam & Eve Products

LOS ANGELES — Evolved Novelties has announced the first wave of Adam & Eve products since being awarded a PHE, Inc. brand license to manufacture and market the line last July.

“It’s exciting to have a solid first round of redesigned, reformulated products to debut in the first week of November,” Marcus West, marketing director at Evolved Novelties said. “This collaboration is already proving to be a winning combination of fresh innovation and longstanding reliability. Consumers get the best of both worlds with this re-branding.”

First out in November is Adam & Eve’s liquids line, including its “Personal” lube in water-based or silicone; “Forbidden” anal sex lube in water-based or silicone; “Pure & Clean” toy cleaner in spray or foaming; and “Marathon” sex delay spray. The bottles and packaging have been re-imagined by the Evolved design team to boast a new modern clean look with shelf appeal.

“Retailers can feel confident about this transformation,” Cindy Lutz of PHE, Inc. said. “It’s an opportunity to reintroduce consumers to a trusted mega-brand with a cool new look, giving them win-win purchasing power. You know you’re getting a high quality product from the biggest adult brand in the world, but now you’re also enjoying the eye-catching styling of a boutique brand.”

Evolved said it will produce Adam & Eve’s bestselling items with their high industry standards with respect to pharmaceutical grade formulations and inspired packaging, design and marketing strategies.

“Evolved is the perfect home for Adam & Eve,” Evolved President Greg Alves said. “We will shepherd the brand from top to bottom with all the care and attention we put into our own brands. It helps that we share the same philosophy that enhancing sensual experiences is paramount, so all our innovations stem from that purpose.”

West added, “The couples market is blowing up right now as people become more aware of what is available in adult products. Adam & Eve is already a world-wide trusted brand with millions of customers around the globe, and now with their Evolved innovations they will truly become the quintessential adult destination.”

The new Evolved-backed Adam & Eve liquids line begins shipping in the first week of November, and a full spectrum of toys will be available in time for the holiday season.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More