'Sex Toy Dave' Launches Fashion T-Shirt Line With Happiness Brand

LOS ANGELES — "Sex Toy Dave" Levine and Happiness Brand clothing have launched a line of high-fashion T-shirts now selling in stores in the U.S., Italy and Spain. 

Levine, one of the largest distributors of adult products on the Internet, partnered with Michael Scarpellini, founder of Happiness Brand to market the clothing.

Two of the most popular shirts released are the "I keep my phone on vibrate" and "50 shades of Pink,"  according to the partners. The shirts are now available in Fred Segal's store in Santa Monica, California, the famous Block 60 Riccione store in MIlan, Italy, My Closet Italia chain of stores in Italy, Spain and the U.S., and more stores worldwide.  

Levine is known for appearances on Seasons 1, 2, and 5 of Bravo's “Millionaire Matchmaker” as well as several other reality shows. He’s also known as a major adult products distirbutor  through his B2B sites and flagship retail site, SexToy.com.

According to Scarpellini, his company has grown rapidly over the last few years partially through collaboration with Levine. "We like creative people like Dave who not only run a great business but show a unique ability to market themselves and their brand.  So we approached Dave to come up with some design ideas for us," Scarpellini said.

Levine said he immediately emailed Scarpellini with several design ideas. "Creating a clothing line is a much more fun, creative, and profitable way to market my brand than directly advertising sex toys." 

Once the shirts were printed, several large stores decided to buy put them on display.  "Our buyers are interested in these designs because they are unique and tap into popular sexual attitude trends," Scarpellini said.

For information about the line or to purchase the shirts visit SexToyDave.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fleshy to Launch Interactive Cam Site 'Eremote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eremote.

XBIZ LA Show Introduces New 'Crib Crawl' Feature

XBIZ is pleased to announce that the 2025 edition of its flagship conference, the XBIZ Show, will debut a brand-new feature: Crib Crawl, offering attendees the chance to meet and greet representatives from leading brands and organizations in dedicated suites at the host venue.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Pre-Nominations Now Open for 2025 TEAs

The pre-nomination period for the 2025 Trans Erotica Awards (TEAs) is now open.

Byborg Invests $22.35M in PLBY Group

Luxembourg-based Byborg Enterprises SA is investing $22.35 million in Playboy parent company PLBY Group.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

Supreme Court to Hear Oral Arguments on Texas AV Law in January

The United States Supreme Court has scheduled oral arguments for Free Speech Coalition's challenge to Texas’ age verification law to take place Wednesday, Jan. 15.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

2025 XBIZ Exec Awards Nominees for Online Industry Announced

XBIZ is pleased to announce the nominees for the online industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Wednesday, Jan. 15 in conjunction with the XBIZ 2025 conference.

Project 2025 Leader Claims Big Tech Companies 'Deliberately Fuel Pornography Addiction' Among Men

Heritage Foundation president and Project 2025 leader Kevin Roberts published on Wednesday the text of a speech in which he persists with his past claim that “predatory Big Tech corporations” are “deliberately fueling pornography addiction” among young men.

Show More