The exclusive deal calls for AEBN to provide VOD services for JT’s Stockroom and its affiliate sites, and Stockroom will be the toy store of choice for AEBN’s networking sites, xPeeps and qPeeps.
“My company was an early pioneer in offering adult toys online, and we see ourselves as the industry leader in our niche today,” Joel Tucker, owner and founder of Stockroom.com, said. “After researching assorted options for how to add VOD offerings to our site, we concluded that partnering with AEBN was the right fit, since they clearly occupy a similar position in their own field and are doing an excellent job with it.”
Both companies exhibit a long time pedigree in the adult business. Tucker created Stockroom.com in 1990 as a text-based e-catalog while a student at Occidental College. He claims to be the first sex toy company on the Internet.
AEBN launched in 1999 and was an early adopter of delivering adult content through a pay-per-view model. The company now has more than 60,000 movies in its library.
Stockroom.com is going to integrate AEBN’s theater-viewing option in its affiliate toy store program, while xPeeps and gay sister site qPeeps has made Stockroom.com its exclusive fetish gear and toy store.
Tucker said he hopes both companies combined customer bases will lead to a synergistic shopping experience, tapping into each other’s core customer demographic.
The partnership already has paid dividends for AEBN, which has cut deals with studios that flew under its radar previously, as well as bondage studios that have not integrated VOD into their website offerings.
“We’re both leaders in the adult industry, and this deal is the perfect marriage,” said AEBN Director of Business Development Michael Herman. “Partnering with them will not only help up promote the fetish/bondage studios we already have, but also helps give us a stronger presence in the fetish and bondage communities where they are so highly respected.”