TROJAN Sued Over 'Promised Partnership' With Sex Toy Company

TRENTON, N.J. — The parent company of TROJAN has been accused of breaching a contract with a sex toy and novelty distributor in an effort to move beyond its line of vibrating rings and into a full line of adult sex toys.

The lawsuit, filed last week at U.S. District Court in Trenton, N.J., alleges that Sawhorse Enterprise CEO Dr. Sandor Gardos met in 2006 with officials from Church & Dwight, TROJAN's parent company, to discuss the launch of an entire TROJAN-branded adult sexual toy line, including everything from design and packaging to marketing copy and segmentation.

San Bruno, Calif.-based Sawhorse, operator of sex toy retail site MyPleasure.com, developed numerous products for Church & Dwight, including dozens of designs and new prototypes for vibrators and other sexual enhancement aids, the suit said.

But, in the end, Church & Dwight execs offered licensing for only one "token" product, a finger vibrator.

"Sawhorse provided Church & Dwight with not just the production capacity but also a complete supply chain and complex transport and import protocols and procedures that far exceeded those needed for the one product Church & Dwight  ultimately acquired legitimately from Sawhorse," the suit said.

The suit noted that Sawhorse relied on a "promised partnership," expending significant time and effort to move from the concept phase all the way through the first production batch for Church & Dwight. But after the launch of the TROJAN's sex toy line, company officials cut ties with Sawhorse.

"Upon witnessing the viability of the production batch and increase in profits,  [Church & Dwight] severed almost all ties with [Sawhorse], and used the system that [Sawhorse]  had built on the reliance of a partnership, to effectively run [Sawhorse] out of business," the suit said.

Church & Dwight has reaped tens if not hundreds of millions of dollars in ill-gotten gains and billions of dollars in increased market capital "on the back of Sawhorse’s experience and expertise," the suit said.

Sawhorse is suing for an unspecified amount over five counts: Breach of a confidentiality agreement, breach of good faith and fair dealing and breach of a technology licensing agreement, breach of an option agreement and fraud.

The suit seeks an accounting of revenue, adjudication that Church & Dwight breached several agreements and unspecified actual and punitive damages, among other demands.

XBIZ was unable to reach officials at Church & Dwight and Sawhorse by post time.

View Sawhorse vs. Church & Dwight suit

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Show More