Google Payment Processing Service Expected Soon

MOUNTAIN VIEW, Calif. — Search engine giant Google, which has long been rumored to be working on an online payment system to rival PayPal, could launch its product as early as this week, according to speculation by industry analysts.

Referred to as GBuy in the press, Google’s online payment system has drawn little public comment from the company.

When asked to comment on the system, Google CEO Eric Schmidt said that the company was testing a system that lets customers purchase from advertisers “more quickly than through other mechanisms.”

While the precise nature of the product is unknown, Schmidt was adamant that Google’s payment system was “not like PayPal at all.”

Analysts such as Jordan Rohan of RBC Capital Markets, who has gone on record saying that Google will launch this week, disagrees with Schmidt.

“Yes, it's a PayPal competitor," Rohan said. “GBuy is focused on consumer to merchant transactions, but there is no reason why it eventually could not be expanded to consumer to consumer."

PayPal, owned by Silicon Valley-based eBay, has long been the established leader in the online payment sector.

While PayPal has refused to process transactions for adult content online, there is no word on what competition from Google might mean in terms mainstream payment firms looking to capitalize on the multibillion-dollar online porn industry.

As for all the secrecy, an article by Elinor Mills from CNET News surmised that rumors surrounding the launch of the anticipated service have done more to spread the buzz than anything else.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More