Fleshlight Says La ViVa Lovelight Is Infringing on Patent

AUSTIN, Texas — The makers of Fleshlight-branded products filed suit on Monday against an Australian maker of sex toys marketing a "sperm collection" device similar to their patented device.

Legend Toys, according to Fleshlight's complaint filed at federal court in Austin, has been marketing the La ViVa Lovelight since 2009, and by doing so has been infringing on U.S. Patent No. 5,807,360, which is owned by Fleshlight parent company Interactive Life Forms.

Both the Fleshlight and La ViVa Lovelight are masturbators with penis sleeves intended to recreate the feeling of a real vagina.

Fleshlight in the trademark infringement suit said that it has owned its patent since 1997 and that Legend Toys operators failed to disclose knowledge of the trademark to examiners when they filed for the La ViVa Lovelight trademark in March 2011.

"Defendant ... was aware that registration of La Viva Lovelight trademark was likely to cause confusion, or to cause mistake, or to deceive," the suit said. "Had the U.S. Patent and Trademark Office known of the Fleshlight trademark at the time of ... registration of La Viva Lovelight, the La Viva Lovelight trademark would not have been registered."

As a result, Legend Toys is faced with claims of patent and trademark infringement in the suit.  

Legend Toys, based in New South Wales, Australia, has been selling La ViVa Lovelight on a site it owns, CherryErotic.com.au, and plans on showing off its products at AEE in January, the suit said.

Fleshlight suit asks for compensatory damages and an injunction, as well as a judgment declaring that Legend Toys has infringed the  patent. It also faces demands of trademark cancellation and treble damages.

Interactive Life Forms' general counsel, Matthew Esber told XBIZ that "operations like this essentially are defrauding customers by stealing from companies like ILF."

“In the end those losses impact our product development, operational areas and ultimately they impact our customers, most of which are trying to purchase legitimate products," Esber said. "We’ve taken this action because we strongly believe in defending the intellectual property rights that we’ve worked so hard to create. We think competition is healthy, but competitors should create their own original intellectual property, not steal ours.”

Officials from Legend Toys were unavailable for comment.

View Fleshlight's lawsuit filed at U.S. District Court in Austin

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Fantasy Gifts NJ Celebrates Successful Women's Product Launch Event

Sexual wellness retailer Fantasy Gifts NJ introduced its new Shave Stix during a special event at its Lumberton location on April 17.

Motorbunny Now Available on 'Throne' Gift Platform

Motorbunny pleasure products are now available on Throne gift platform.

TeamSkeet, MYLF to Launch New Website FamilyStrokes.com

Sister studios TeamSkeet and MYLF are launching a new website, FamilyStrokes.com.

Age Verification Watch: Mainstream Exposure, Ofcom Sets a Date

Industry stakeholders and free speech advocates have anxiously been awaiting the Supreme Court’s decision in Free Speech Coalition v. Paxton, which could significantly impact state age verification laws around the country. In the meantime, state legislatures continue to weigh and pass AV bills, AV tech providers continue to tout their services, and legal challenges continue to play out in the courts — with some cases on hold pending the SCOTUS ruling in Paxton.

Segpay Names Kristi Greer VP of Sales

Segpay has promoted long-time employee Kristi Greer to the position of vice president of sales.

Honey's Place Now Distributing Camtoyz

Honey's Place is now distributing Camtoyz pleasure products.

ToyChats Announces Reviewer Incentives

Recently launched pleasure product review site ToyChats has announced a giveaway program for reviewers.

Paradise Marketing Acquires CondomMan

Paradise Marketing has acquired CondomMan distribution.

RIDMII Debuts New Sex Doll Collection

Pleasure brand RIDMII has introduced a new line of sex dolls.

VVD Debuts Combo Set With 'Vkini,' 'Rider Desire'

Pleasure brand VVD has debuted a new bundle with its Vkini vibrating bikini top and Rider Desire saddle.

Show More