Aussie Infographic: Sex Toys Up 'Down Under' in 2012

QUEENSLAND, Australia — Sex toys among Australians are now more popular than ever according to an infographic compiled by a local pleasure products company.

More than 75 percent of people surveyed in 2012 by Pleasure Den admitted to frequently enjoying the use of sex toys, lingerie and bondage toys.

And the majority said it’s usually more than one item, with 70 percent of men and women having more than three products in their collections.

The company also fund that pleasure product sales on the rise with 28 percent of users upgrading to a new toy every few months.

Statistics show that many Australian’s no longer regard sex toys as a taboo subject, and that 25 percent of users have absolutely no shame in talking about it openly. According to the company, the popular release of “Fifty Shades of Grey” can be seen as a major contributing factor to this new social acceptance.

And there's good news for the near future. Nearly 70 percent of users are now buying sex toys online and with Valentine’s Day around the corner the firm expects to see a higher than usual spike in sales as partners opt for naughty novelties over chocolates and roses. “We also found that a massive 25 percent of toy owner’s use their toys several times per week and that Queensland beats every other state when it comes to sex toy usage and online browsing habits,” Pleasure Den said.

The complete infographic can be downloaded here and here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Full Circle Debuts Stroker Collection, Love Torsos

Pleasure brand Full Circle has introduced its new Blue Jean Girls stroker line and Royal Honeys love torsos for wholesale distribution.

Sportsheets Joins FSC as Gold Member

Sportsheets has joined Free Speech Coalition (FSC) as a Gold-level member.

BeYourLover Debuts 'Angela' 3-in-1 Vibrator

Pleasure brand BeYourLover has introduced its Angela three-in-one vibrator.

Uncover Creations Reacquires Sinnovator Brand

Pleasure brand Uncover Creations has reacquired its Sinnovator brand.

OTouch Debuts 'Sensual Warmer & Dispenser' for Lubes, Oils

OTouch has introduced its Sensual Warmer & Dispenser for lubes and massage oils.

Trump's Tariffs: The Impact on Pleasure Products and How the Industry Is Responding

President Donald Trump may have backed off his tariffs for most nations for the next three months while negotiating with individual countries, but he increased the tax rates on Chinese imports to 125% in a decision that has serious ramifications for many sectors, including the pleasure industry.

XBIZ Retreat Set to Return to Cabo San Lucas Aug. 25-29

XBIZ Retreat is heading back to Cabo San Lucas for its LATAM edition, set for Aug. 25–29.

Blush Debuts 'Melody' Vibrator

Blush has introduced the new Melody vibrator from its Play With Me collection.

Kheper Releases New '7 Deadly Sins' Party Game

Kheper Games has released its new "7 Deadly Sins" party and drinking game.

Honey Play Box, Sssh.com Partner for Online Store

Honey Play Box and Sssh.com have partnered to launch the new online store, OhMySssh.com.

Show More