Secret Passion Limited Improves Commerce Website

LONDON U.K.-based online retailer Secret Passion has been assessing its website’s layout and design in order to make it easier for customers to find the products they’re looking for.

The company’s management team decided to make changes to the website’s layout and internal link structure.

The company said fully illustrated product galleries have been added to the homepage. The retailer’s latest special offers are clearly displayed in the top left hand corner of the page and customers can also view the contents of their basket while they shop.

Other features include the search bar located in the page header, which allows the customer the option to look for a particular product quickly and makes navigating the website easier. The Live Chat Support option also enables users to talk to a member of staff should they have any questions regarding any of the products for sale.

A representative from Secret Passion explains why a website’s usability has such a profound effect on its overall conversion rate.

“The adult toy industry is extremely competitive and most customers will visit a handful of different sites before committing to a purchase,” he said. “This is partly because they are looking for the best prices available, but there’s much more to the online buying process than comparing costs. “For example, if users don’t trust the brand, they’re less likely to buy from us. We wanted to encourage customers to place trust in Secret Passion by stating clearly on our homepage that we offer a discreet billing and delivery service at all times for peace of mind. We have always been keen to disassociate our company from the stereotypically sleazy image that’s often automatically assigned to sex toy retailers.”

Secret Passion’s marketing team also felt it necessary to implement these changes to complement the company’s SEO strategy, which will focus on boosting the site’s exposure within the search engines to generate higher traffic levels.

Secret Passion is an online retailer offering adult toys and accessories to the U.K. market.

For more, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Strike 3 Holdings Sues Meta for Pirating Vixen Media Group Content to Train AI

Vixen Media Group owner Strike 3 Holdings filed suit in federal court this week, accusing Facebook parent company Meta of copyright infringement and alleging that Meta has extensively pirated VMG content to train its artificial intelligence models.

Full Circle Debuts New 'Cleo Feather' Vibe

Pleasure brand Full Circle has introduced its new Cleo Feather Tickler vibrator.

Pjur Launches 'Toy' Line in North America

Pjur has announced its Toy series of wellness products will be available for purchase in the U.S. starting in September.

Orion Expands Cottelli 'Costumes' Line

Orion Wholesale has introduced two new outfits from its Cottelli Costumes line.

Harry Styles' Lifestyle Brand Enters Sexual Wellness Space With 'Pleasing Yourself' Vibe, Lube

Pleasing, the lifestyle brand founded by Harry Styles, has launched its first sexual wellness product line, Pleasing Yourself, featuring a double-sided vibrator and a silicone lubricant.

Tenga Names Kyrie Hara Sales Lead

Japanese pleasure brand Tenga has appointed Kyrie Hara as its new sales lead for Tenga USA.

Electric Novelties Expands 'Together' Collection

Electric Novelties has introduced four new items from its Together collection.

Pineapple Support, Streamate to Host 'Navigating Grief and Loss' Support Group

Pineapple Support and Streamate are hosting a free online support group to help performers cope with grief and loss.

Friday is Final AV Compliance Deadline in UK

Friday, July 25 marks U.K. media regulator Ofcom’s deadline for user-to-user services such as tube, cam and fan sites to implement its requisite “highly effective age assurance” measures for preventing minors from viewing adult content.

Motorbunny Debuts 'Grip' Stroker Attachment

Motorbunny has introduced its Grip stroker sleeve attachment for its sex machines.

Show More