With a two-year background in adult, Sparks decided to move to JUB because it presented an opportunity to develop a business, rather than manage an established entity, he said.
“It just seemed like a perfect match,” Sparks told XBIZ. “We have a lot of plans for the website, for the print magazine and for the DVD magazine, so there’s a lot of potential to develop something new in adult.”
Sparks added that he became acquainted with JUB Media while working for HX.
JUB Video magazine, which launched earlier in the year, is a bi-annual publication on a DVD. According to Sparks, the DVD magazine features a sampler of what JUB advertisers have to offer.
In addition to building up JUB Video’s presence in the gay community, Sparks will be tasked with integrating the company’s three properties.
“We’ve got more than 100,000 users, blogs and messages boards,” Sparks said. “What we want to do is realign all three to build a better sense of community, so we can unify what happens online with what happens in the magazine and vice versa.”
