Playboy Netherlands Magazine Adds Augmented Reality Mobile App

AMSTERDAM, The Netherlands — The Netherlands edition of Playboy magazine is now incorporating a new augmented reality (AR) mobile app that lets readers scan pages with their mobile device, bringing the pages to life.

The interactive print technology from mobile augmented reality firm Layar, enhances several pages of the magazine with videos, image carousels, custom links and even newly introduced HTML widgets.

“We have a great amount of content but we are limited to the 114 pages of the magazine. With Layar, we virtually have an unlimited amount of possibilities to publish extra content,” editor-in-chief Patrick Goldsteen said. “The cover would normally be static, but since the cover now consists of a video the readers can see their favorite models move, talk and interact with them.”

Playboy Netherlands has a circulation of more than 40,000. In addition to its deal with Layar, the publication will be working with partner Limebizz to add interactive print content to each of its issues going forward.

In the inaugural issue, readers can vote for their favorite Playmate of the last year to decide who becomes Playmate of the Year for 2012. The magazine’s cover includes three nominees — Beau, Nadine and Lotte — who “come to life to entice voting.” Inside the issue, last year’s winner — Zimra — introduces readers to the interactive magazine in a video with a secret page giving readers a look at exactly what made Zimra last year’s winner.

“We are more than thrilled to be working together with Playboy to provide an engaging digital reader experience in print,” Layar CEO Quintin Schevernels said. “The continued commitments of such internationally iconic magazine brands are marking the arrival of interactive print as a viable solution for print publishers.”

Goldsteen said in a Layar blog that the majority of the Playboy readers are young adults within the 18-30 range who grew up in the digital age and their mobile device can almost be seen as their most precious asset. “So we bring them extra content in a manner they understand on a device the love to use.”

Future plans call for continued experiments with Layar and new creative possibilities. “It’s for sure that this won’t be a one-of-a-kind Playboy edition, this will be our second content layer for the magazine, and we are looking forward to creating these extra experiences for our readers,” Goldsteen said.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More