After five years of working for the sales and marketing department, Hoke will lend his talents to corporate development, where he will oversee the company’s retail affairs and growing franchise operations.
“I am excited to help Adam & Eve achieve the next level in our retail and franchising efforts,” Hoke said. “I look forward to increasing the number of franchises from the current 14 and spearheading plans for additional corporate stores.”
President of Adam & Eve’s retail companies Bob Christian welcomed Hoke to his new role.
"We are confident that Jason will excel in his new role with retail,” Christian said. “His dedication and drive set a new standard within Adam & Eve’s wholesale division, and we are confident he will do the same in his new position.”
Hoke, who joined the company in 1999 as a sales associate, will take over for Nolan Williams, who was serving as the acting general manager for retail. Williams, who will continue to serve as the general manager for the company stores, said that he looks forward to Hoke’s assuming leadership in the division.
The company cites Williams as being instrumental in helping establish and grow Adam & Eve’s retail stores, a division that was launched in 2000.
