Paradise Marketing Announces New Energizer Personal Care Spokesperson

VISTA, Calif. — Paradise Marketing says it is proud to support Energizer Personal Care’s choice of rocker Andrew W.K. as the official spokesman to promote Fresh + Sexy before & after intimacy wipes, available to the adult market exclusively through Paradise Marketing.

The musician served as the new face of Fresh + Sexy with a promotion that launched at SXSW this month.

Fresh + Sexy is the latest debut from mainstream mainstay brand Energizer Personal Care and offers men and women a before-and-after sex wipe packaged with portability in mind.

“Energizer Personal Care supports this release with a multimillion-dollar promotional campaign with print, Internet and radio advertising to spread the word and teaming with Andrew W.K. is their latest creative effort,” Paradise Marketing CEO Dennis Paradise said. “Paradise is proud to bring Fresh + Sexy to adult retailers nationwide and help our customers develop departments devoted to sexual wellness accessories like these. It’s a growing market with high demand!”

According to the company, W.K., known across the country as the King of Partying, has a unique charm and unconventional delivery that will help give his unique and diverse fan base a new reason to party hard with confidence.

“Whether you just finished rocking a packed club or have an intimate encounter after a busy day, this product will make couples feel brand new,” W.K. said in a statement. “Fresh + Sexy Wipes were specially designed to help couples feel confidently clean, before and after they engage in sexual activity!”

Energizer Personal Care Fresh + Sexy is available in a 20-count singles box, 24-count travel pack, and 40-count tub ideal for point-of-purchase display.

“This exciting new product required the help of someone who could embody the brand's playful yet bold campaign; someone who could party hard, but still be clean when it counted,” Energizer Personal Care said in an official statement. “Andrew W.K. is that someone and we are thrilled to have him on board with us for Fresh + Sexy Wipes.”

For product information, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More