Reporo Introduces Javascript Integration With 2 New Ad Formats

LONDON — Reporo announced today a new integration upgrade enabling delivery of two new ad formats — the “Spinning Banner” and “Reporo's Adhesion Banner.”

The company said both formats are developed using JavaScript, and offer mobile website owners an innovative way of boosting their advertising real estate. The new integration displays the ad formats via Reporo's new JS integration, aimed at the expanding smartphone and tablet market.

As the name suggests, the new "Spinning Banner" rotates around it's axis and reveals three different creatives per user session. The spinning effect is time delayed to ensure the user has enough time to acknowledge each ad accordingly. Reporo said the transition between the ads is smooth, unobtrusive, and does not harm the overall user experience.

The key benefit according to Reporo is that advertisers have a higher chance of their ad appearing on more pages, and their products having increased chances of being seen by the users on the mobile site. In terms of performance, the Spinning Banner has shown that it increases the number of clicks and drives higher revenues for publishers.

Reporo's second new ad format, the “Adhesion Banner," is a step closer to rich media. Initially, it appears as though there is no difference between a normal static mobile banner, however its unique behavior allows it to appear and disappear seamlessly from the user's screen. Once the user loads the publisher's page and starts scrolling through the content, the banner activates itself, but only appears on the screen when the user is not interacting with the content. The new ad format requires an additional ad position to be created on the publisher's site and is in no way damaging to the already existing ad positions. The ad is invisible when the user reaches the top and bottom of the publisher's page, ensuring that existing top and bottom ad positions are not covered.

According to the company, this format will increase advertisers’ campaign performance, pointing to results from the testing period that indicated a high CTR level and above average publisher earnings.

“We have tried and tested these formats with a number of top brand Reporo publishers and have seen some amazing results,” Reporo operations director Neil Ives said. “Our publishers now have the tools to optimize their sites further, and Reporo can provide more formats and display options than any other adult ad network. This also helps Reporo meet the increasingly high demand for even higher quality converting traffic that advertisers have come to expect from the network."

For more information on the new ad formats visit Reporo.com.


Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Braindance Unveils '6DOF' VR Tech

Interactive virtual reality platform Braindance has debuted its new Six Degrees of Freedom (6DOF) VR technology.

Kiiroo, Pineapple Support Launch 'Empower Hour' Series on FeelHubX YouTube Channel

Kiiroo and Pineapple Support have teamed up to launch the “Empower Hour” series on the FeelHubX YouTube channel.

Kansas Law Firm Deploys Religion, Bunk Science While Recruiting Plaintiffs Under AV Law

Kansas-based personal injury law firm Mann Wyatt Tanksley is promoting debunked scientific theories and leveraging religious affiliation against the industry while it seeks potential plaintiffs for lawsuits against adult companies under the state’s age verification law.

UK Tech Secretary Lists Age Verification Among OSA Priorities

Peter Kyle, the U.K.’s Secretary of State for Science, Innovation and Technology, on Wednesday made public a draft version of his priorities for implementing the Online Safety Act (OSA), including age verification.

AEBN Publishes Popular Seraches by Country for September, October

AEBN has released its list of popular searches from its straight and gay theaters in all 50 states and the District of Columbia.

Avery Jane Featured on 'Adult Time Podcast'

Avery Jane is the latest guest on the “Adult Time Podcast,” hosted by studio CCO Bree Mills.

FSC: Kansas Law Firm Threatens Adult Site Over Age Verification

The Free Speech Coalition (FSC) has been notified that Kansas law firm Mann Wyatt Tanksley has sent a letter threatening an adult website with a lawsuit for breaking the state's age verification law.

10th Circuit Rejects Final FSC Appeal in Utah AV Case

The United States Court of Appeals for the 10th Circuit on Monday rejected a motion by Free Speech Coalition (FSC) requesting that the full court rehear its appeal in Free Speech Coalition v. Anderson, the industry trade association’s challenge to Utah’s age verification law.

Trump Nominates Project 2025 Contributor, Section 230 Foe to Chair FCC

President-elect Donald Trump has nominated, as his pick to head the Federal Communications Commission, Brendan Carr — an author of Project 2025 who has called for gutting Section 230 protections.

Streamate's Elevate Partners With Miss Mei on Decriminalization Initiative

Streamate’s Elevate initiative is debuting a November collaboration with creator and community advocate Miss Mei that will highlight the modern criminalization of sex work.

Show More