Sunny Leone Signs Endorsement Deal With India's XXX Energy Drink

LOS ANGELES — Adult film star Sunny Leone has signed to be the global face of the new XXX Energy Drink, which has been launched by Indian actor-entrepreneur Sachiin Joshi.

The XXX drink name actually is a coincidence and not related to the adult industry. Leone has agreed to a two-year, worldwide endorsement deal with XXX.

"As Sunny's name and popularity have grown in India, many of the largest companies have approached her to be their brand ambassador," Daniel Weber, who is Leone's husband and manager, told XBIZ. "This is Sunny's largest brand campaign to date."

The endorsement deal will entail commercials, print ads, billboards, press conferences, events and more. Leone won the 2012 XBIZ Award for Porn Star Site of the Year. She made her Bollywood film debut last year in the erotic thriller "Jism 2."

The XXX founder Joshi told DNAIndia.com that the target market for his drink is young adults in the "18-to-25" range.

"When our marketing team carried out a research, we learned that Sunny is one of the most popular faces, especially with the male audience," Joshi said. "Among the girls, she was the most-talked about and so we zeroed in on her.”

He also told the website that he does not intend to try to cash in on Leone's XXX background.

“That is just a coincidence," he added. "For us, the three X's stand for Experience, Extreme, Excitement and that’s what Sunny represents. Her porn-star status has nothing to do with casting her. Sunny is an actress like anyone else.

"We are in the process of short-listing two more Bollywood names, who will feature alongside Sunny in the campaign.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Tiffani Time Makes Her WIFEY Debut

Newly crowned XMA Creator Awards Rising Clip Creator Tiffani Time stars with her husband Benfit and Jax Slayher in the latest release from Vixen Media Group studio imprint WIFEY.

Karmen Karma Stars in Latest From Ricky's Room

Karmen Karma stars in the latest release from Ricky's Room, titled "A Long Time Cumming."

Cubbi Thompson Makes Her Jules Jordan Debut

Cubbi Thompson has made her Jules Jordan debut alongside Lexington Steele in the studio's latest release.

Seth Gamble Drops Trailer for Upcoming Feature 'Once Upon a Time in the Valley'

Multi-XMAs winner Seth Gamble has released the trailer for his upcoming Wicked Pictures feature, "Once Upon a Time in the Valley."

Ryan Reid Stars in Latest From Brazzers

Ryan Reid stars with Damon Dice in “A Day in the Life,” from Brazzers.

Andylynn Payne Toplines Joey Silvera's 'Trans-Active 30'

Andylynn Payne headlines director Joey Silvera’s “Trans-Active 30” from Evil Angel.

Violet Myers, Megan Faith Star in Latest From Slayed

Reigning XMAs Premium Social Creator of the Year Violet Myers stars with Megan Faith in the latest release from Vixen Media Group studio imprint Slayed.

Coco Bae Returns to Brazzers

Coco Bae stars with Danny D. in the latest release from Brazzers, titled “The Cock Collector.”

Penthouse Names Kira Shine June's 'Pet of the Month'

Penthouse Magazine has named model Kira Shine as Pet of the Month for June.

Jade Greene Makes Her Reality Kings Debut

Jade Greene has made her Reality Kings debut alongside multi-XMAs winner Mick Blue in "Ski Boat Skeet."

Show More