KFYE has been playing songs on a continuous one-hour loop without commercials since the week-old change in format. While Clifton has not said whether he will switch to a more traditional format, the station continues to bill itself as “all sex radio, all the time.”
The station plays songs with suggestive titles such as “Why Don’t We Do It in the Road” by the Beatles, “Sexual Healing” by Marvin Gaye and “Nasty” by Janet Jackson. Songs without provocative titles or lyrics are supplemented with added moans and groans.
While Clifton believes the station is within the confines of good taste, Fresno radio personality Ed Beckman disagrees.
"It would appear this is another of those promotions that are simply designed to create controversy," Beckman said. "This format belongs on Sirius or XM, not on over-the-air."
