Liberator's U.K. Website Yields Early Positive Results

ATLANTA — The addition of Liberator’s U.K. website last April has already produced a return from the "sex furniture-hungry market," the company announced today.

Liberator explained that the U.K. website is a close copy of the U.S. version but with a more curated collection of goods and unique images. Liberator’s stateside team worked closely with the U.K. group to customize the site to better suit the clientele and market.

"The Liberator brand is already so strong we didn’t need to alter much to introduce it to the U.K.," David Denholm, Liberator U.K. headman said. "Now customers here can more easily get Liberator products like the Wedge and Ramp at a fraction of the cost they were before."

Liberator’s compression packaging is a large reason why the U.K. retail site was able to come about. The reduced size in packaging allows for lower shipping costs and an increased number of products per shipping pallet. This packaging development has also allowed Liberator to be picked up for distribution in the U.K. by Net 1on1, which added 11 SKUs to its offering in April.

“Previously we took chances on sex furniture products which ended up either being too expensive, too niche or not in demand enough to warrant buying the minimum quantities that manufacturers were requesting,”  Danielle Warn, head buyer at Net 1on1 said.

She added, “Liberator produce versatile pieces of furniture that feel great and perform well, it was a no brainer to take on a decent cross section of their collection as the timing was right and the market in demand for this kind of product.”

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

NYC Adult Stores Petition for Rehearing in Zoning Law Case

A group of adult businesses on Tuesday petitioned the U.S. Court of Appeals for the 2nd Circuit to rehear a case involving a zoning law that could severely limit adult stores’ operations in New York City.

Male Power Debuts 'Soo Cumfy' Collection

Male Power has introduced its new Soo Cumfy collection of men's underwear.

Magic Silk Expands 'Exposed' Line With 'Caribbean Crush' Collection

Magic Silk has expanded its Exposed line of lingerie with the Caribbean Crush collection.

Ivy Minxxx Stars in Motorbunny's Latest 'Do It on a Bunny' Episode

Creator Ivy Minxxx stars with Tyler Ford in the new episode of Motorbunny's “Do It on a Bunny” series.

Eldorado Names Antonia Pappas Purchasing Director

Eldorado Trading has appointed Antonia Pappas as its new purchasing director.

Magic Silk Debuts 'Glimmer' Collection

Magic Silk has introduced its new Glimmer line of apparel.

Blush Expands 'Naturally Yours' Collection

Blush has introduced three new dildos from its Naturally Yours line.

Le Wand Dive Gets Wired.com Review

Le Wand Dive has been spotlighted by WIRED with a review by tech and lifestyle journalist Amanda Chatel.

Blush Introduces 'Splash' Vibe

Blush has debuted its new duck-themed Splash vibrator.

SVibe Debuts 2 New Vibrators

SVibe has introduced the new Snail GIZI Duo and Snail AXI Spot Wand.

Show More