ITC Rules in Favor of We-Vibe in Vibrator Patent Case

OTTAWA — The U.S. International Trade Commission (ITC) has ruled in favor of Standard Innovation, manufacturer of the We-Vibe brand of sexual wellness products, in Investigation No. 337-TA-823, issuing a general exclusion and cease and desist order against all infringing Lelo Inc. products.

The ITC ruling bans the import, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the United States for all infringing Lelo products, including Tiani and Tiani 2 and any other infringing products, including those not named in the investigation.

The ruling can be found here.

“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said Bruce Murison, inventor of We-Vibe. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”

“The We-Vibe team is extremely pleased by the Commission’s ruling,” said Danny Osadca, CEO, Standard Innovation. “We can now get back to what We-Vibe does best, inventing and bringing to market premium, body-safe sexual health products. Thank you to our loyal partners. We greatly appreciate the support you have given us throughout this case. We are also sincerely grateful to the ITC for allowing us to engage in this process.”

The ITC, a U.S. government agency, issued the order following its final determination that Standard Innovation’s U.S. Patent No. 7,931,605 is valid, that certain Lelo Inc. products, including Tiani and Tiani 2 infringe more than 65 claims of that patent, and that the ITC domestic industry requirement is satisfied.

The ITC has not yet released its detailed opinion; however, Standard Innovation says it will comment further upon receipt. The order is subject to a 60-day Presidential review process; however, the President rarely disapproves ITC orders.

Standard Innovation says it will continue to "vigorously pursue legal actions against those parties who attempt to market and sell products that infringe its intellectual property rights." Legal actions for patent infringement remain ongoing in Canadian Federal Court and the U.S. District Court for the Southern District of Texas, where Standard Innovation will seek damages, a remedy not available in the ITC proceeding.

We-Vibe distributors and retailers with any questions or concerns may contact Standard Innovation at we-vibe@standardinnovation.com.

Standard Innovation was represented by Osha Liang LLP and Mayer Brown LLP before the ITC, and Osler, Hoskin & Harcourt LLP as worldwide coordinating litigation and intellectual property counsel.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

German Court: Regulator Can't Block Entire IG Accounts, Only Posts

A German court has ruled that while a regional media regulatory agency may block specific Instagram posts that include material deemed harmful to minors, it cannot ban an entire Instagram account due to such a post.

Brazil Lays Out Preliminary Guidelines for New AV Requirements

President Luiz Inácio Lula da Silva on Wednesday signed a decree establishing guidelines for new regulations requiring adult websites to age-verify users located in Brazil.

Senate Committee Debates Section 230 Reform

The U.S. Senate Committee on Commerce, Science, and Transportation held a hearing Wednesday on potential changes to Section 230 of the Communications Decency Act, which protects interactive computer services — including adult platforms — from liability for user-generated content.

Male Power Debuts Limited-Edition 'Mykonos' Collection

Male Power has introduced its new limited-edition Mykonos collection of men's underwear.

Eldorado to Debut 3 New Brands at Altitude Intimates

Eldorado Trading has inked distribution deals with three new brands and will introduce their respective product lines at the Altitude Intimates Show in Las Vegas, which begins on Sunday.

Eye of Love Debuts 'Pheromone Perfume Oils' From 'Matchmaker' Line

Eye of Love has introduced Pheromone Perfume Oils from its Matchmaker collection.

Full Circle to Debut 50 Pleasure Products at Altitude Intimates

Full Circle will introduce 50 new pleasure products at the Altitude Intimates Show in Las Vegas later this month.

Orion Debuts 'Triple Teaser RC' Vibrator From 'You2Toys' Line

Orion Wholesale has introduced the new Triple Teaser RC vibrator from its You2Toys line.

Women's Health Spotlights Le Wand 'Dive'

Women’s Health recently published a review of the Le Wand Dive waterproof wand vibrator.

Honey Play Box to Introduce 'Vibrosa Mini' Egg Vibe at Altitude Intimates

Honey Play Box will unveil its new Vibrosa Mini discreet, triple-stimulation egg vibrator at the Altitude Intimates Show in Las Vegas later this month.

Show More