ITC Rules in Favor of We-Vibe in Vibrator Patent Case

OTTAWA — The U.S. International Trade Commission (ITC) has ruled in favor of Standard Innovation, manufacturer of the We-Vibe brand of sexual wellness products, in Investigation No. 337-TA-823, issuing a general exclusion and cease and desist order against all infringing Lelo Inc. products.

The ITC ruling bans the import, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the United States for all infringing Lelo products, including Tiani and Tiani 2 and any other infringing products, including those not named in the investigation.

The ruling can be found here.

“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said Bruce Murison, inventor of We-Vibe. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”

“The We-Vibe team is extremely pleased by the Commission’s ruling,” said Danny Osadca, CEO, Standard Innovation. “We can now get back to what We-Vibe does best, inventing and bringing to market premium, body-safe sexual health products. Thank you to our loyal partners. We greatly appreciate the support you have given us throughout this case. We are also sincerely grateful to the ITC for allowing us to engage in this process.”

The ITC, a U.S. government agency, issued the order following its final determination that Standard Innovation’s U.S. Patent No. 7,931,605 is valid, that certain Lelo Inc. products, including Tiani and Tiani 2 infringe more than 65 claims of that patent, and that the ITC domestic industry requirement is satisfied.

The ITC has not yet released its detailed opinion; however, Standard Innovation says it will comment further upon receipt. The order is subject to a 60-day Presidential review process; however, the President rarely disapproves ITC orders.

Standard Innovation says it will continue to "vigorously pursue legal actions against those parties who attempt to market and sell products that infringe its intellectual property rights." Legal actions for patent infringement remain ongoing in Canadian Federal Court and the U.S. District Court for the Southern District of Texas, where Standard Innovation will seek damages, a remedy not available in the ITC proceeding.

We-Vibe distributors and retailers with any questions or concerns may contact Standard Innovation at we-vibe@standardinnovation.com.

Standard Innovation was represented by Osha Liang LLP and Mayer Brown LLP before the ITC, and Osler, Hoskin & Harcourt LLP as worldwide coordinating litigation and intellectual property counsel.

Related:  

Copyright © 2026 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

XBIZ Expo Kicks Off With Buzz-Filled Show Floor

The 2026 edition of XBIZ Expo officially kicked off Friday morning on the mezzanine level of the Loews Hollywood Hotel, where prominent buyers and sellers mingled in the hopes of closing deals.

Paradise Debuts 'Illumination' Line

Paradise Pleasure Products has introduced its new Illumination collection of pleasure products.

Orion Debuts New Styles From 'Svenjoyment' Line

Orion Wholesale has released four new styles from its Svenjoyment undergarment line.

Viben Acquires Get Lucky, Mini Halo Brands

Viben has acquired the Get Lucky and Mini Halo pleasure product brands.

Paul Reutershan Joins National Sales Team

Paul Reutershan has joined the sales team at National Distribution.

Starship Introduces New Wellness, Pleasure Product Lines

Starship has debuted its new On My Mind lubricant line and Devil Got Bound bondage collection.

Eldorado, Paradise Ink US Distro Deal for 'Art of Illumination' Collection

Eldorado Trading has inked an exclusive U.S. distribution deal with Paradise Pleasure Products for the new Art of Illumination collection of pleasure products.

Sliquid Expands Massage Oil Collection

Wellness brand Sliquid has introduced two new scented oils to its Massage collection.

Nexus Debuts 'Ascend' Rotating, Thrusting Massager

Nexus has introduced its new Ascend thrusting and rotating massager.

Lovense Debuts 1st 'AI Companion' Love Doll

Lovense has introduced its first AI Companion Doll at the 2026 Consumer Electronics Show (CES) in Las Vegas.

Show More