ITC Rules in Favor of We-Vibe in Vibrator Patent Case

OTTAWA — The U.S. International Trade Commission (ITC) has ruled in favor of Standard Innovation, manufacturer of the We-Vibe brand of sexual wellness products, in Investigation No. 337-TA-823, issuing a general exclusion and cease and desist order against all infringing Lelo Inc. products.

The ITC ruling bans the import, sale, marketing, advertising, distribution, offer for sale, transfer (except for exportation), and solicitation of U.S. agents or distributors in the United States for all infringing Lelo products, including Tiani and Tiani 2 and any other infringing products, including those not named in the investigation.

The ruling can be found here.

“Seeing We-Vibe officially acknowledged as truly innovative and having its patent legally upheld is the best news I can imagine,” said Bruce Murison, inventor of We-Vibe. “More than a decade of my life went into creating this product, and today my family and I can celebrate knowing its uniqueness has been recognized.”

“The We-Vibe team is extremely pleased by the Commission’s ruling,” said Danny Osadca, CEO, Standard Innovation. “We can now get back to what We-Vibe does best, inventing and bringing to market premium, body-safe sexual health products. Thank you to our loyal partners. We greatly appreciate the support you have given us throughout this case. We are also sincerely grateful to the ITC for allowing us to engage in this process.”

The ITC, a U.S. government agency, issued the order following its final determination that Standard Innovation’s U.S. Patent No. 7,931,605 is valid, that certain Lelo Inc. products, including Tiani and Tiani 2 infringe more than 65 claims of that patent, and that the ITC domestic industry requirement is satisfied.

The ITC has not yet released its detailed opinion; however, Standard Innovation says it will comment further upon receipt. The order is subject to a 60-day Presidential review process; however, the President rarely disapproves ITC orders.

Standard Innovation says it will continue to "vigorously pursue legal actions against those parties who attempt to market and sell products that infringe its intellectual property rights." Legal actions for patent infringement remain ongoing in Canadian Federal Court and the U.S. District Court for the Southern District of Texas, where Standard Innovation will seek damages, a remedy not available in the ITC proceeding.

We-Vibe distributors and retailers with any questions or concerns may contact Standard Innovation at we-vibe@standardinnovation.com.

Standard Innovation was represented by Osha Liang LLP and Mayer Brown LLP before the ITC, and Osler, Hoskin & Harcourt LLP as worldwide coordinating litigation and intellectual property counsel.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Electric Novelties Debuts New 'Gemsations' Anal Plug Collection

Electric Novelties has introduced its Gemsations line of anal plugs in silicone and metal options.

FSC Publishes Analysis of Federal Trade Commission Event Promoting AV

Free Speech Coalition (FSC) has published an analysis of a Federal Trade Commission (FTC) event held this week that promoted age verification among other forms of speech regulation.

Adam & Eve Reveals Results of 'Happy Ending Dream' Survey

Adam & Eve has released the results of a survey asking respondents if they have ever had a sex dream with a happy ending.

GirlsDoPorn Owner Michael Pratt Pleads Guilty to Sex Trafficking

Michael Pratt, former owner of the rogue website GirlsDoPorn, pleaded guilty in the U.S. District Court for the Southern District of California on Thursday to sex trafficking and conspiracy to commit sex trafficking charges, according to a report by City News Service.

Kheper Releases New 'Drink if... Taboo Version' Party Game

Kheper Games has released its new "Drink if… Taboo Version" party game.

Federal Judge Grants Partial Halt of Florida AV Law

The United States District Court for the Northern District of Florida, Tallahassee Division, has granted a preliminary injunction against HB 3, the state's age verification law, as a lawsuit filed by two online trade associations challenging the law makes its way through the courts.

Aneros Debuts 'Eupho Syn V' From 'Vibration Collection'

Aneros has introduced the Eupho Syn V from its Vibration Collection.

Wells Apparel Group Inks Distro Deal With Kix'ies

Wells Apparel Group has signed a deal with Kix’ies, Inc. for distribution throughout 13 states.

Ohdoki Debuts 2 New Strokers

Ohdoki has introduced two new stroker sleeves.

Aylo Releases Statement on Suspending Access to Pornhub in France

Technology and media company Aylo, which operates adult sites including Pornhub, YouPorn, and Redtube, has released a public statement regarding its decision to block access to its sites in France.

Show More