'Fifty Shades' Director Named, LoveHoney's Official Products Thrive

BIRMINGHAM, U.K. — News broke yesterday that Sam Taylor-Johnson will direct the cinematic adaptation of E.L. James’ erotic novel “Fifty Shades of Grey,” projected to release in 2014; the hype continues to boost BDSM novelty sales by leaps and bounds. 

Taylor-Johnson was selected for the highly sought-after position despite having previously produced only one feature-length title "Nowhere Boy" about John Lennon's youth. 

LoveHoney, a U.K.-based novelty company that debuted the official Fifty Shades toy collection, celebrated the announcement by surveying customers about their opinion of the film.

The survey revealed that 90 percent of respondents do not want the book’s sex scenes to be toned down for the silver screen. Fans also voted for their ideal Christian and Anastasia and chose Ian Somerhalder and ex-Gilmore Girl Alexis Bledel, respectively.  

The LoveHoney team believes that sales of their James-approved products will only increase as the mainstream film continues to trend worldwide.

“The huge interest around this announcement shows that ‘Fifty Shades of Grey’ is still the biggest name in the business," LoveHoney Commercial Director Ray Hayes said. "The recently launched Fifty Shades of Grey Sensual Care Collection and the original Fifty Shades of Grey Pleasure Collection give retailers the ideal opportunity to convert this interest into sales."

The company will be displaying their official Fifty Shades product range at the upcoming ETO trade show in Birmingham.

“I’m so excited that the toys I described in the books have come to life and can now be enjoyed around the world,” James said about LoveHoney’s collection.

The Fifty Shades collection features sleek products done in grayscale, with shiny metal and black matte silicone accents.Several toys are adorned with written references to the novel.

One vibrator bears the inscription “Charlie Tango” in black script, an homage to the helicopter that Christian uses to literally sweep Anastasia off her feet.

Other novelty companies have reported an elevated demand for products given cameos in the book. Good Vibrations reported that its sales for kegel balls have increased by 1,800 percent since the novel debuted and featured the once-relatively-obscure item.   

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Haley Spades Stars in Latest From Immoral

Haley Spades stars with Charlie Dean, Matt Bird, and Dean Van Damme in a new three-part release from Immoral Productions, directed by "Porno Dan" Leal.

Octavia Red Makes Her Vampired Debut

Octavia Red has made her Vampired debut alongside Talia Mint and 2023 XMA Europas Female Performer of the Year Tiffany Tatum in the new feature “Hunters.”

Lily Starfire Fronts Latest From Brazzers

Lily Starfire stars with Kyle Mason in the latest release from Brazzers, titled "Eating Ass Is the Game."

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Country Hotwife Makes Her WIFEY Debut

Content creator Country Hotwife has made her debut for Vixen Media Group (VMG) studio imprint WIFEY, alongside her husband StagHubby and former XMAs Male Performer of the Year Isiah Maxwell.

Vixen Media Group Celebrates 10 Years of 'Tushy'

Vixen Media Group (VMG) is celebrating the 10-year anniversary of studio imprint Tushy.

Cherry Kiss Stars in Latest 'Blind Dates' From Bellesa

Cherry Kiss headlines the 16th volume of "Blind Dates," from Bellesa.

Emma Rosie Toplines Pat Myne's 'Gape For Days 5'

Emma Rosie headlines director Pat Myne's "Gape For Days 5," from Evil Angel.

Adult Time Drops 2nd Installment of Bree Mills Thriller 'Escape From Camp Conversion'

Adult Time has debuted the second episode of the Bree Mills-helmed thriller "Escape From Camp Conversion," from studio brand Girlcore.

Eris Jolie Makes Her TransAngels Debut

Eris Jolie has made her TransAngels debut alongside Bree Brooks in "A Very Filthy Cookout."

Show More