New ARS Owner to Ramp Up Webmaster Offerings

KALAMAZOO, Mich. — The parent company of ARS has been acquired by Becky DeForest, a former chief executive of the company and current owner of Storm Media.

ARS, or Adult Revenue Service, offers 600 tours, 8,000 free hosted galleries and the Home Sex Network live cam site.

DeForest, in a statement, said she plans on “instilling a sense of vision and leadership back into the company through new goals of extending the offerings of content, services, payouts and more.”

Parent company Innovative Ideas International Ltd. previously was run by brother MarcDe.

“The demand for the change in ownership and leadership was largely due to the termination of the contract between ARS and the company that provided the paysite portfolio,” DeForest said. ”We simply could not rely on another company to provide quality websites for ARS webmasters to promote.”

The acquisition is planned to help ramp up ARS’s services, she said, because Storm Media has worked for two years to build up its library of content.

Storm Media provides online adult entertainment websites with licenses for more than 2 million pictures and 300,000 movies, De Forest said.

Daniel B, who acted as an adviser on the transaction through venture company DMA, said that Becky DeForest’s acquisition was the most appropriate choice.

“Becky was the perfect fit to not only run things once again, but to take over ownership 100 percent,” Dan B said. “She was the CEO of ARS/Innovative Ideas from late 2001 through 2004, and I felt Becky would have the energy and ingenuity to return the company to it’s winning streak.”

DeForest said she hopes to turn around the company, which has faced several challenges through the years, including the possibility of losing credit card processing because of high charge-backs.

“An affiliate program is only as strong as the products it sells,” she said. “And my vision is to return ARS back to its long held position of being an industry leader.”

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Sex Work CEO Debuts Upgraded 'GPTease' AI Assistant

Sex Work CEO has introduced the new Canvas in-chat editing feature to its AI-powered, NSFW text generator, GPTease.

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Show More