BARCELONA — Pin-Digital, owner of Pinsex.com, today announced the launch of its sister website PinGay.com.
Aimed at gay adult businesses and consumers, the new site is driven by a pin-up board content management system allowing users to upload or drag and drop their favorite porn photos, GIFs and videos to free profiles that they have created, enabling the users to build up their own unique online porn collection.
Following the same format as Pinsex which launched in September last year, PinGay enables users (called PinGrs) to create free profiles where they can create boards to pin their favorite content that they have gathered from online various sources such as YouPorn, XTUBE, Gaytube, Tumblr and blogs.
The company said the site facilitates deep categorization of its porn collection via 38 different content niches aimed at the vanilla and the extreme user. PinGay also includes a ‘Stick It’ tool where PinGrs can quickly drag content from other gay porn websites onto their boards to instantly build up their unique porn collection. PinGrs are also offered localized online dating and gay live cam sites.
PinGay is also a global social network site allowing PinGrs to connect with other PinGrs by following users who have similar sexual tastes to themselves, content can be ‘liked,’ re-pinned to their own boards, or shared on external social networks such as Twitter.
“We wanted to offer the gay community the same unique free product offering as PinSex but with a look and feel that would appeal to the discerning gay audience,” PinGay product manager Giles Hirst said.
He added, “The extensive categories cover most of the niches that gay porn consumers are searching for from vanilla categories like muscle, big dicks, amateur to extreme categories like fisting, armpits, dom/sub and more. The social element of the site allows PinGrs to connect with each other and also connect with their favorite studios, gay porn stars and gay adult services.”
For gay adult businesses PinGay offers a targeted, segmented marketing platform to reach out to the gay consumer according to user preferences.
“Launching a gay version of Pinsex consolidates a strengthening of position for the company’s online presence. The gay market has always been a key ingredient to the growth of online adult businesses and PinGay is a welcome addition to our product portfolio, enabling us to connect with gay adult businesses and help them reach a global gay consumer audience,” Christian Thorn, CEO and founder of Pin-Digital said.
Gay adult businesses who want information on brand or product exposure on PinGay.com can contact Joao Matos at joao@pinsex.com.