BARCELONA — ExoClick.com today said it has signed an exclusive deal with Sex.com to manage all of its desktop inventory.
"We're are very happy to be working with Sex.com," ExoClick's Geoffrey Bonnechère said. "A world famous brand and a growing website with great traffic.
"We share the same vision of the industry and have agreed on a very stable and transparent partnership to manage the growing inventory of Sex.com on the long run. We know this traffic well as we've been working with Sex.com for several months now and it was a logical move to extend our services and create a closer partnership."
Through its proprietary ad serving technology, ExoClick.com allows advertisers to make it easy to create campaigns, target certain niches, run behavioral retargeting, manage statistics and track ROI in real time.
"Through our Premium MarketPlace — which is the largest in the industry — advertisers get detailed information about Sex.com such as the volume of traffic and the top CPM paid on each ad spot," Bonnechère said.
"They can create specific campaigns, split test their marketing and manage everything on their own. The simplicity of our platform along with the largest pool of advertisers help us to cover most of our inventory to generate higher revenues for our publisher."
ExoClick serves more than 85 billion ad impressions per month, including 15 billion mobile impressions.