Sportsheets Inks European Distro Deal With Orion

HUNTINGTON BEACH, Calif. — Sportsheets says it “is maintaining momentum" with its European brand expansion after inking a distribution deal with German wholesaler Orion to carry its signature Sex&Mischief brand.

Sportsheets has equipped Orion with top-selling products from its Sex&Mischief collection and, together with Orion, will launch a three-month ad campaign featuring the line worldwide.

“We’re so excited to be working with Orion, one of the most respected and reliable adult wholesalers in Europe,” Sportsheets President Julie Stewart said. “The Orion team has one of the most efficient purchasing departments in the industry and keeps in constant contact with customers using newsletters, flyers and trade show events to spread the word. We look forward to working together to help make the Sportsheets brand a household name in more and more countries around the world.”

Orion will showcase the Sex&Mischief collection at the upcoming eroFame trade show Oct. 9-11 in Hanover, Germany. To pre-book a meeting, email a Sportsheets representative or sales@sportsheets.com .

“This is very exciting for us here,” Orion Wholesale Manager Sven Jacobsen said. “We are very happy to have Sex&Mischief in our wholesale assortment and we look forward to showing this wonderful range of products in our eroFame stand in October.”

For more information about Sex & Mischief, click here.

For more information about Sportsheets, click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

So Divine Pleasure Products Now Available Through Currys

U.K.-based electronics retailer Currys is now carrying products from pleasure brand So Divine.

Orion Debuts 'Velvet Luxury Bed' Sex Machine From You2Toys Line

Orion Wholesale has introduced the Velvet Luxury Bed sex machine from its You2Toys line.

MyHixel Debuts ED 'Ring'

Men's sexual wellness brand MyHixel has introduced its new ED Ring.

Kiiroo Debuts 'PleasureDrive' Sex Machine

Kiiroo has introduced its PleasureDrive sex machine.

Doc Johnson Introduces New Richelle Ryan Strokers

Doc Johnson has debuted two new Richelle Ryan stroker sleeves.

Orion Expands 'Couples Choice' Line With New Thrusting Vibrator

Orion Wholesale has added a new thrusting G- and P-Spot stimulator to its Couples Choice collection.

Holiday Now Shipping 'Calla' From Zalo's 'Aurora' Collection

Holiday Products is now shipping Calla, the latest addition to Zalo USA's Aurora Series.

Blush Unveils 'Dr. Brody' Thrusting Vibrator

Blush has introduced the new Dr. Brody thrusting vibrator from its Dr. Skin collection.

Hankey's Toys Debuts 'Chastity Cage' Dildo, 'Breed'R Cum' Lube

Mr. Hankey's Toys has introduced its new Teddy Bryce Chastity Cage dildo and Breed’R Cum lube.

Lady Bonnd, Sugar & Sas Sign Exclusive US Distro Deal

Sugar & Sas has been named the exclusive U.S. distributor of Lady Bonnd pleasure products.

Show More