Paradise Marketing Distributing K-Y Romance Kits

VISTA, Calif. — Paradise Marketing has announced distribution of the second incarnation of the “K-Y Date Night” couples’ kit.

The company said the original promotion made its debut last year with strong sales. This year, K-Y renewed the campaign to maximize both holiday and Valentine’s Day sales.

Each budget-minded kit features the “Yours+Mine” duo of personal lubricants designed for his and her pleasure, and a $40 gift card to spend on dinner and a movie to turn traditional date nights into stay-cations.

Paradise said the romance kit allows couples to get creative and let K-Y cover the tab, while giving adult stores a reliable and proven promotion that entices shoppers to purchase in person.

“K-Y Yours+Mine is famous for making it fun and easy to bring the spark back to couples’ relationships, and K-Y Date Night helps fan the flames with $40 to spend on foreplay,” CEO Dennis Paradise, said.

He added, “After the resounding response to last year’s release, it was only logical to repeat the program for a second round. And with the current economic climate undoubtedly affecting the way couples celebrate their sex lives, it’s the perfect time for retailers to stock K-Y Date Night.”

The kit offers two distinct personal lubricant formulas — warming for him, and tingling for her — that, when combined, create an intimate and exciting experience. The product is backed by a multi-million-dollar marketing plan that Paradise said included a clever primetime TV advertising campaign that entertained millions of Americans and inspired sweeping sales numbers.

The kits are in limited supply and will begin shipping Nov. 11.

To order the products, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2024 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Male Power Debuts 'Pack & Play' Collection

Male Power has introduced its new Pack & Play collection of men's underwear.

Orion Debuts New Styles From Cottelli Lingerie

Orion Wholesale is now shipping new styles from its Cottelli Curves plus-size lingerie line.

Sportsheets Unveils Rebranded 'Edge' Line, 9 New Products

Sportsheets has debuted its reimagined Edge line featuring nine new products.

Our Erotic Journey's James Guo Profiled on Wired.com

James Guo, founder of pleasure brand Our Erotic Journey (OEJ), is profiled in a new feature on Wired.com titled "The Toymaker Who Wants to Be the Next Willy Wonka of Sex Tech."

Williams Trading Unveils 'Christmas Giftables' Catalog

Williams Trading Co. has released this year's edition of its "Christmas Giftables" digital catalog.

Magic Silk Debuts 'Leather + Lace' Collection

Magic Silk has introduced its new Leather + Lace lingerie collection.

Fleshy to Launch Interactive Cam Site 'Eromote'

Male pleasure brand Fleshy has announced that it will launch an interactive, bidirectional cam site next month called Eromote.

New York Magazine Names 'Magic Wand Rechargeable' Its 'Best Overall Vibrator'

New York Magazine's "The Strategist" vertical has named Vibratex's Magic Wand Rechargeable the best overall vibrator.

Global Novelties Debuts New 'Stoner Vibes' Collection

Global Novelties has introduced its new Stoner Vibes in the Rear collection.

2025 XBIZ Exec Awards Nominees for Retail Industry Announced

XBIZ is pleased to announce the nominees for the retail industry edition of the 2025 XBIZ Exec Awards, set to be presented as part of the annual XBIZ Honors ceremony on Saturday, Jan. 18 in conjunction with XBIZ Expo.

Show More