Paradise Marketing Distributing K-Y Romance Kits

VISTA, Calif. — Paradise Marketing has announced distribution of the second incarnation of the “K-Y Date Night” couples’ kit.

The company said the original promotion made its debut last year with strong sales. This year, K-Y renewed the campaign to maximize both holiday and Valentine’s Day sales.

Each budget-minded kit features the “Yours+Mine” duo of personal lubricants designed for his and her pleasure, and a $40 gift card to spend on dinner and a movie to turn traditional date nights into stay-cations.

Paradise said the romance kit allows couples to get creative and let K-Y cover the tab, while giving adult stores a reliable and proven promotion that entices shoppers to purchase in person.

“K-Y Yours+Mine is famous for making it fun and easy to bring the spark back to couples’ relationships, and K-Y Date Night helps fan the flames with $40 to spend on foreplay,” CEO Dennis Paradise, said.

He added, “After the resounding response to last year’s release, it was only logical to repeat the program for a second round. And with the current economic climate undoubtedly affecting the way couples celebrate their sex lives, it’s the perfect time for retailers to stock K-Y Date Night.”

The kit offers two distinct personal lubricant formulas — warming for him, and tingling for her — that, when combined, create an intimate and exciting experience. The product is backed by a multi-million-dollar marketing plan that Paradise said included a clever primetime TV advertising campaign that entertained millions of Americans and inspired sweeping sales numbers.

The kits are in limited supply and will begin shipping Nov. 11.

To order the products, email tmcgowan@paradisemarketing.com.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Beducated Marks 7-Year Anniversary

Sex ed platform Beducated is celebrating its seventh anniversary.

Eye of Love Introduces 'Matchmaker Collection' Display Planogram

Eye of Love has debuted a new display planogram for its Matchmaker Collection of pheromone-infused scents.

Fleshlight Debuts Taylor Vixxen Stroker

Fleshlight has introduced its new Pro stroker, molded on the anatomy of Taylor Vixxen.

Orion Expands 'LateX' Collection With 2 New Outfits

Orion Wholesale has added two new outfits to its LateX collection of fetish apparel.

Blush Debuts 'Unicorn Dreams' Vibrator

Blush has introduced the new Unicorn Dreams vibrator from its Play With Me collection.

Cyberskin Debuts 4 New Strokers

Pleasure brand Cyberskin has introduced four new strokers.

Chappell Roan Gives Shout Out to Womanizer on 'Call Her Daddy' Podcast

Chappell Roan gave a shout-out to Womanizer during her guest appearance on the “Call Her Daddy” podcast, hosted by Alex Cooper.

BeYourLover Debuts 'Alberta' Camera-Shaped Vibrator

Pleasure brand BeYourLover has introduced its Alberta vibrating suction toy with nipple clamps.

We-Vibe Surveys Men About Pleasure Products

We-Vibe has released the results of a survey asking male respondents how the use of pleasure products affects their sex lives.

Sportsheets Releases New Training Video for 'Velvet Noir' Line

Sportsheets has released its latest training video, "Training in Luxury: Sportsheets Debuts Velvet Noir Educational Video," hosted by Brand Ambassador Rin Musick.

Show More