Penthouse Signs With WAAT Media

LOS ANGELES — Penthouse Media Group (PMGI) has found a mobile distribution partner, signing a multi-year, exclusive deal with mobile entertainment company WAAT Media.

Under the terms of the distribution deal, which covers North America, Latin America and Europe, WAAT will distribute PMGI content that includes photos, images, editorial, games, audio and video clips on its mobile network.

“Our agreement with WAAT will reinforce PMGI’s ongoing effort to deliver quality adult entertainment to mobile consumers worldwide,” PMGI President for licensing Mark Rudolph said. “WAAT’s experience in adapting and distributing content to meet the wide diversity of technical and regulatory requirements, creating compelling consumer WAP, MobileTV and game propositions, will represent one of the industry’s most significant launches to date.”

WAAT Media Managing Director Adi McAbian said going mobile would help PMGI breath new life into its brand.

“It’s exciting to be an integral part of revitalizing the Penthouse brand on a global basis,” McAbian said. “Leveraging our platform, we will be launching more than 50 premium mobile content sites on operator portals that include images, videos and games in 18 countries within the next 60 days.”

According to McAbian, WAAT also will develop three mobile TV channels, integrated SMS campaigns for PMGI publishing partners and a web-to-mobile for Penthouse online and its affiliates.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Jade Kimiko, Cecelia Taylor Headline 'Women Seeking Women 199'

Jade Kimiko and Cecelia Taylor topline “Women Seeking Women 199” from Girlfriends Films.

Adult Industry Educational, Networking Platform 'Imperfectly You' Launches

Imperfectly You, an educational and networking platform for adult industry workers, has officially launched.

Segpay to Launch News Network for High-Risk Merchants

Segpay has announced that it will launch the Segpay News Network (SNN) on April 15.

Age Verification Watch: Patching the Holes

This roundup provides an update on the latest news and developments on the age verification front as it impacts the adult industry.

Kaela Luna Makes Her TransAngels Debut

Kaela Luna has made her TransAngles debut alongside Parker Savage and Harrison Feels in “Jackhammering Kaela.”

Adult Time Marks April Fool's Day With 5 Satirical Releases

Adult Time is marking April Fool’s Day with the release of satirical scenes from five of its series.

Pineapple Support to Host Autism Spectrum Support Group

Pineapple Support is hosting a free online support group for performers and creators who are, or suspect they may be, on the autism spectrum.

Adult Time Wraps Production on Bree Mills' Feature 'Escape From Camp Conversion'

Adult Time has wrapped production on its latest feature, the Bree Mills-helmed "Escape From Camp Conversion," from its Girlcore studio brand.

Daisy Fox Makes Her TeamSkeet Debut

Daisy Fox makes her TeamSkeet debut in the latest episode of the studio series "She's New," titled "A Foxy Little Newcomer," with Nicky Rebel.

Elizabeth Skylar Performs Her 1st B/B/G in Latest From New Sensations

Elizabeth Skylar has performed her first B/B/G in the latest scene from New Sensations, with Codey Steele and Milan Ponjevic.

Show More