Wet For Her Inks Australian Distro Deal With Sugar & Sas

SANTA CLARA, Calif. — Wet For Her has announced a partnership with luxury distributor Sugar And Sas for the Australian market.

The company said that Australian retailers and consumers will now have access to Wet For Her’s “non-anatomically-realistic” adult novelty items, specifically geared towards the lesbian community.

"Wet for Her is very pleased to be working with Sugar And Sas in Australia,” Alice Derock, owner and founder, said. “The team ‘down under’ has a reputation of knowing how to take good care of unique brands, and as a company, we appreciate the hard work the S&S team put into helping us grow and succeed."

Sugar And Sas is a leading boutique wholesaler and distributor of lifestyle products for the Australian market. Its company philosophy is to selectively choose a distinctive range from the world’s leading and innovative brands.

Wet For Her’s line of products, designed by Derock, include a variety of insertable toys, both with and without vibrational properties, as well as strapless toys. In addition, the company recently partnered with luxury harness company SpareParts.

“I am thrilled to have the Wet For Her-SpareParts Partner Packs to add to our range at Sugar And Sas,” Sales Manager Margaret Saunders, said. “In a market that is fast demanding toys which guarantee body-safe quality, there is now available in Australia a non-realistic dildo, with a harness, that offers unprecedented comfort to the wearer. Sugar And Sas are the perfect match for Wet For Her, with both companies always reaching for the ultimate in safety and quality.”

Sugar And Sas said it has built an international reputation for growing successful brands through the use of targeted marketing and selective distribution.

Australian retailers interested in carrying carrying the Wet For Her’s products can email info@sugarandsas.com.

For additional information, or to become a Wet For Her distributor in territories outside of Australia, click here.

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

Le Wand's 'Petite' Highlighted in NY Magazine Article

Le Wand’s Petite massage wand has been recognized in NY Magazine's The Strategist round-up of top-rated massagers.

Orion Debuts 'Gyro' Stroker From You2Toys Line

Orion Wholesale has introduced the You2Toys Gyro stroker.

Share Satisfaction Debuts 'Evolve Penis Pump' Collection

Wellness brand Share Satisfaction has introduced its new Evolve Penis Pump line.

ULoversDoll Debuts 'Isabella' Love Doll

ULoversDoll has added Isabella to its Top-Cydoll collection.

Motorbunny Launches Direct Wholesale Program

Motorbunny has launched a direct wholesale program for brick-and-mortar retailers and ecommerce sites.

Biird Introduces 'Together' Intimacy Card Game

Biird has debuted its new card game, Together, designed to promote intimacy in couples.

BeYourLover Debuts 'Wavey' Vibrating Wand

Pleasure brand BeYourLover has introduced its new Wavey four-in-one rotation and suction vibrating wand.

Williams Trading, ANME Founders Partner for Livestream Event

Williams Trading has partnered with CalExotics and Doc Johnson to host a virtual trade show July 14-15 during ANME.

Orion Expands 'Bad Kitty' Line

Orion Wholesale has added two new styles to its Bad Kitty collection of fetish apparel.

Nalpac Releases 2025 Summer Catalog

Nalpac has released its 76-page 2025 summer catalog, featuring hundreds of products.

Show More