£25M Internet Safety Awareness Campaign Announced in U.K.

LONDON — Britain's four largest ISPs — BSkyB, TalkTalk, BT and Virgin Media — have pledged to form a new joint venture to lead a £25 million awareness campaign around child safety on the Internet.

Those ISPs together supply Internet service to about 90 percent of households in the UK.

“We’ve been focused on the issue of online safety since we developed the world’s first Cleanfeed filter to block child abuse images and made the technology available free to other ISPs across the world a decade ago,” BT CEO Gavin Patterson said yesterday.

 “Awareness, expert advice and support are crucial in making sure that parents feel confident in using the protections that are offered by ISPs,” Patterson said.

The £25 million awareness campaign was announced as executives from the ISPs and reps from Microsoft and Google met for Prime Minister David Cameron’s cyber-summit.

The Downing Street summit on Monday saw Cameron announce a joint operation by British and U.S. law agencies to jointly target online child abuse by monitoring those who operate in the cracks of the Internet.

A transatlantic taskforce has been tasked to identify ways of targeting criminals and pedophiles who use secret encrypted networks to distribute images of abuse.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More