Will Adult Biz Embrace 4K Ultra HD Format?

HOLLYWOOD, Calif. — Huccio.com's offering of downloadable 4K Ultra HD erotic content begins Sunday.

Huccio, led by founder Tony Tsai, is offering $24.99 monthly subscriptions and pay-per-view options for the 4K Ultra HD downloads.

The format has lots of promises for the adult entertainment business because 4K Ultra HD offers four times the resolution of 1080p HDTV — twice as many pixels in each direction, horizontally and vertically.

Huccio currently is the only adult website to include 4K Ultra HD movies for paying customers, but at least one other adult company is already preparing to follow suit.

Pink Visual, which was one of the first companies to produce a porn site geared for the iPad and content streamed from the cloud, is considering the format.

"If [users] can get 4K on YouTube, they should definitely get it in porn," Pink Visual's Lela Chavis from Pink Visual told the Verge. "We’d rather try it and see how it goes rather than ignore it and miss out on such a fun opportunity."

"There are countless people across the world who will pay for top-notch quality porn. Obviously it’s something that they don’t go around talking about, but nonetheless, people are out there who want great quality."

Tsai of Huccio told XBIZ that that contention is correct.

"[We are] not only pushing the 4K platform, but part of our focus is to produce content with an emphasis on great cinematography," he said. "We want to bridge the cinematic feel with erotic content. 4K is just the next format so at the end of the day the quality of the content itself is key."

But other studios are taking a wait-and-see approach to see how the format shakes out.

"I won’t switch this up unless I absolutely have to," Joanna Angel, the director, performer and studio owner, told the Verge.

Angel rekindled memories of the late 2000s when companies like Vivid and Digital Playground started shooting in HD.

"Eventually I bit the bullet and got our first HD camera, but I really saw no difference in the quality. In fact, I thought it got a little worse," she said. "We had to light things differently, girls had to do their makeup differently, and it took some time before we got it right."

That wait-and-see approach is what many industry execs are thinking about. So far, industry officials in the XBIZ.net community are still wary of the future performance of the format.

According to an online poll, 40 percent of XBIZ.net respondents felt that the technology was unlikely to have much impact on the business, with 18 percent holding out hope that 4K would revitalize the business. Thirty-six percent replied it was too still early to tell.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

UPDATED: Supreme Court Rules Against Adult Industry in Pivotal Texas AV Case

The U.S. Supreme Court on Friday issued its decision in Free Speech Coalition v. Paxton, striking a blow against the online adult industry by ruling in support of Texas’ controversial age verification law, HB 1181.

North Carolina Passes Extreme Bill Targeting Adult Sites

The North Carolina state legislature this week ratified a bill that would impose new regulations that industry observers have warned could push adult websites and platforms to ban most adult creators and content.

Supreme Court Ruling Due Friday in FSC v. Paxton AV Case

The U.S. Supreme Court will rule on Friday in Free Speech Coalition v. Paxton, the adult industry trade association's challenge to Texas’ controversial age verification law, HB 1181.

Ofcom: More Porn Providers Commit to Age Assurance Measures

A number of adult content providers operating in the U.K. have confirmed that they plan to introduce age checks in compliance with the Online Safety Act by the July 25 deadline, according to U.K. media regulator Ofcom.

Aylo Says It Will Comply With UK Age Assurance Requirements

Tech and media company Aylo, which owns various adult properties including Pornhub, YouPorn and Redtube, plans to introduce age assurance methods in the United Kingdom that satisfy government rules under the Online Safety Act, the company has announced.

Kyrgyzstan Parliament Approves Measure Outlawing Internet Porn

The Supreme Council of Kyrgyzstan on Wednesday passed legislation outlawing online adult content in the country.

Trial Set for Lawsuit by U Wisconsin Professor Fired Over Adult Content

A trial date of June 22, 2026, has been set for the civil lawsuit filed by veteran communications professor Joe Gow against the University of Wisconsin board of regents, which fired him for creating and appearing in adult content.

New UK Task Force Meets to Target Adult Content

The architect of an influential report that recommended banning adult content deemed “degrading, violent and misogynistic” has convened an “Independent Pornography Review task force” aimed at translating that report’s findings into action in the U.K.

11:11 Creations Launches Affiliate Program

11:11 Creations principal Alicia Silver has launched 11:11 Cash for creators and affiliates.

Pineapple Support, Pornhub to Host 'Self Love' Support Group

Pineapple Support and Pornhub are hosting a free online support group for performers to develop self-love.

Show More