DIMOCO, Juniper Research Release Mobile Payment White Paper

LONDON — The European market for digital content is expected to increase from an estimated 15.8 billion Euros in 2012 to nearly 29 billion Euros in 2017, paving the way for a surge in direct carrier billing, according to a new white paper from Juniper Research and international mobile payment and messaging company DIMOCO.

The white paper, “Is Mobile Operator Payment the Ideal Payment Method for Digital Content?,” also revealed an increase of mobile handset penetration of more than 120 percent, indicating that direct carrier billing provides an ideal opportunity to implement an anytime, anywhere payment mechanism, DIMOCO noted.

“The beauty of the direct carrier billing process lies in its simplicity and ubiquity: if enabled, it can be utilized by anyone with a mobile phone, allowing content providers to monetize digital content through the hundreds of millions of consumers who lack credit or debit cards, or who simply don’t want to register a card. Where carrier billing has been deployed, not only do conversion rates rise sharply, but there is a marked increase in average transaction values,” Juniper’s Research Director, Dr. Windsor Holden, said.

In addition, the study found that direct carrier billing implementation has seen between 10 and 14 times the conversion rate of credit cards.

Other highlights of the white paper note that the European digital content market is expected to grow from an estimated 15.8 billion Euros in 2012 to just under 29 billion Euro in 2017: more than 283 million adults across Europe do not own a debit card, and the fast increasing proportion of 12-15 year olds who own smartphones are also unable to purchase content this way.

The study further reveald that as a result of the increase in direct carrier billing, content providers have seen average transaction values rise by more than 40 percent.

Juniper Research also said it believes that the value of digital content billed via direct carrier billing will increase from just under 790 million Euros last year to more than 5.2 billion in 2017, representing average annual growth over the forecast period of 46 percent.

Content providers are recommended to ensure that their billing platforms enable direct carrier billing via PCs and TVs, to monetize the multi screen content opportunity, the report said.

To download the white paper click here.

Related:  

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More News

2025 XBIZ Amsterdam Website Launches With Call for Speakers

XBIZ is pleased to announce that the website for its annual European conference, XBIZ Amsterdam, is now live.

NC Governor Vetoes Bill Targeting Adult, Could Face Override

North Carolina Governor Josh Stein today vetoed a bill imposing new regulations that adult industry observers have warned could push adult websites and platforms to ban most adult creators and content.

25,000 Sign Petition to Legalize Pornography in Ukraine

An OnlyFans model’s petition to decriminalize pornography in Ukraine has amassed the 25,000 signatures required for official consideration by President Volodymyr Zelensky.

WannaCollab Joins Pineapple Support as Supporter-Level Sponsor

WannaCollab has joined the ranks of over 70 adult businesses and organizations committing funds and resources to Pineapple Support.

FSC Unpacks SCOTUS Age Verification Ruling in Webinar

The Free Speech Coalition conducted a public webinar Tuesday to help adult industry stakeholders understand the Supreme Court’s recent decision in FSC v. Paxton, and its potential implications.

UK Lawmaker Calls for Appointment of 'Porn Minister'

Baroness Gabrielle Bertin, the Conservative member of Parliament who recently convened a new anti-pornography task force, is calling for the appointment of a “minister for porn,” according to British news outlet The Guardian.

FSC Toasts Jeffrey Douglas for 30 Years of Service

n the very same evening when the adult industry was hit hard by the Supreme Court ruling supporting Texas’ controversial age verification law, HB 1181, members of the Free Speech Coalition board, staff and supporters gathered to celebrate Jeffrey Douglas’ 30 years as board chair — a fitting reflection of his reputation as an eternal optimist.

TTS Opens UK Testing Location

Talent Testing Service (TTS) has opened a new U.K. location in Ware, Hertfordshire.

FSC: Age-Verification Laws Go Into Effect in South Dakota, Georgia, Wyoming on July 1

The Free Speech Coalition (FSC) has published a statement regarding new age verification laws set to go into effect tomorrow in South Dakota, Georgia, and Wyoming.

FSC Responds to Supreme Court Decision on Texas AV Law

The Free Speech Coalition (FSC) has released a statement responding to last week's Supreme Court decision on FSC v. Paxton, the Texas age verification law.

Show More